Business challenges this year have showcased a desire to find unique ways to bring in business.
Looking to 2025
Real estate marketing goals for 2025 are a direct result of the challenges experienced in 2024.
Collectively, top goals for the new year highlight a strategic emphasis on building relationships, leveraging marketing to maximize reach, and optimizing efforts to close deals in an evolving landscape.
Success in the new year will require agility and the ability to adopt both traditional methods and digital innovations.
One thing has remained true throughout our surveys: agents continue to list sales driven objectives like selling more homes and generating leads as top priorities.
The more agents know about the tools and strategies that worked best over the past year, the more they will be able to refine their marketing plans for 2025, resulting in smarter, more impactful investments in the future—and driving desired results.
As competition intensifies, visually compelling visuals and enhancements like 3D tours, floor plans, and community images are poised for broader adoption in 2025.
As real estate professionals gear up for 2025, their marketing strategies are focused on leveraging a mix of traditional and digital approaches to maximize reach and engagement.
For agents working within tighter budgets, affordability remains a challenge, highlighting the need for cost-effective tools that deliver maximum impact without stretching financial limits.
Key Marketing Strategies of 2025
To address changing market dynamics and financial constraints in 2025, real estate professionals will recalibrate their marketing strategies.
A strong focus on cost-effective solutions will be maintained while agents blend high-quality visuals, innovative digital tools, and relationship-driven approaches to adapt to changing buyer preferences.
In order to stand out, professionals will need to invest in other solutions like 3D tours, and enhancements to create a listing that attracts interest and gives a complete property picture without being person.
Social media platforms continue to dominate as cost-effective marketing tools, and video marketing specifically resonates with modern buyers.
Collaborations with vendors and industry partners are gaining traction as agents look to co-market, expand their networks, and share resources.
Personal connections and grassroots strategies, such as open houses and door-knocking, are regaining popularity as agents focus on leveraging their sphere of influence (SOI) and strategies that don’t require monetary investments.
Real estate professionals are seeking to sharpen their skills across marketing types like social media and video marketing to better engage their audiences and stay top of mind.
Amid financial pressures, agents are scaling back on high-cost tactics and turning to tools like CRM systems, SEO, AI-powered marketing, and digital advertising to maximize their return on investment—money earned related to the amount spent.
Download the Report!
Download the full PDF version of our 2025 Marketing Trends Report if you're looking to start the year right.
In our 2025 Real Estate Marketing Trends Report, 200 real estate professionals share their current marketing strategies and business challenges. This report provides deeper insight to their marketing strategies and goals for 2025 and can help you stay ahead of the competition and focus on generating leads and driving sales.
