A webinar is an integral tool used by successful businesses to generate leads and educate new customers. Derived from a mashup of the words “web” and “seminar,” webinars are typically virtual workshops or lectures hosted online through video hosting platforms.
You’ve probably attended a webinar or two, especially within the last couple of years. Also, you may have even considered hosting a webinar for your real estate company.
The thought of hosting your first webinar as a new or seasoned real estate professional can feel intimidating, though. How do you get started? What platform do you host through? Will anyone even show up? Any of these questions can cause a first-timer to shy away from hosting a webinar.
We’re here to tell you that you can do this! Yes, putting together a webinar is a lot of work, but the results are worth it for your real estate business. And you may have a bit of fun, too!
The goal of your webinar is to grow your business. Your webinar should educate potential clients while promoting yourself as an industry expert to meet that goal. So, below are a few tips to get you started on your webinar journey.
Choosing a Real Estate Webinar Topic
Before hosting your first webinar, you need to choose an interesting real estate topic. Additionally, your topic should attract your target audience, whether it’s first-time buyers, first-time sellers, veterans, out-of-state buyers, millennials, etc. The topic you choose for your real estate webinar needs to be relevant to what’s happening in the current market.
Sample Real Estate Webinar Topics:
- Seminar For First-Time Sellers
- Seminar For First-Time Buyers
- Home Buying Strategies as a Veteran
- How to Navigate the Real Estate Market During COVID
- Preparing Your Home To Sell: Tips and Strategies
- Buying in a Pandemic
- Selling in a Pandemic
- The Home Buying Process: From Showings to Closing
- The Home Selling Process: From Listing to Closing
- How to Choose a Mortgage Lender
- How Real Estate Agents Market Homes Online
- Marketing Strategies That Can Sell Your Home Fast
- Do I Really Need Professional Photography to Sell My Home?
Reaching Your Target Audience
After choosing your webinar topic and creating the marketing materials, you need to promote the event to your target audience. Additionally, make sure to give yourself some time to drum up interest. We suggest marketing your webinar for at least one to two weeks on your social media channels.
If you chose a more niche real estate topic, reaching the right target audience is pivotal for adequate attendance. There are several places to market your webinar and any other virtual events. We added some ideas below to get you started.
Where to promote your webinar:
- Your Social Media Pages
- Facebook Groups (Buying, Selling, Local)
- a Facebook Sponsored Post, Ad
- Facebook Messenger Ad
- Instagram Stories Ad
- TikTok
- Email Newsletter/Blast
- ActiveRain
- Brokerage or Office
- On Your Blog
- In Your Brokerage’s Newsletter
- In a Postcard
- Through a Sponsor (i.e., businesses within your sphere)
All of your promotional posts should link to a landing page for your webinar. Here, users can sign up for your webinar through a lead generation form.
Features of a Successful Webinar
Bear in mind; mistakes will be made in your first webinar. Also, you can consider your first webinar an excellent learning opportunity for the next. That said, several features make a webinar successful.
You can expect a successful webinar to offer the following:
- A user-friendly host platform/interface
- An interesting topic
- A format that flows
- A simple, aesthetically pleasing presentation
- A presentation under 30 minutes
- A well-spoken host and co-host
- Good audio with no lag (a nice microphone/camera and fast internet!)
- A moderated question section
- A lively Q&A (tip: have a few colleagues or friends attend with prepared questions to break the ice)
- A recording of the presentation emailed to attendees afterward
By following the tips mentioned above, you’ll be well on your way to hosting your first real estate webinar. All you need to do is get started!
Check out this guide to learn more about creating a successful webinar.
