In 2021, Austin, TX, was rated, by Yahoo Finance, as the #1 Hottest Housing Market in the real estate industry. While this is great news for Austin-based real estate agents, it also means that the market can be highly competitive. In order to succeed in this market, it’s wise to have tools to help. One essential tool is a marketing plan.
Benefits of a Marketing Plan
One of the biggest benefits is that it sets firm goals in place. Whatever your goals are they will be easier to achieve once you know that you’re aiming for them. Understanding your trials and successes as a real estate agent is also important as it can help you gauge if you need to make any changes.
Another benefit is that a plan will help you strategize how to get the most benefit from your marketing. One of the first decisions you should make is what kind of marketing you want to do.
Finally, marketing means more engagement with potential clients. This type of engagement can often lead to more referrals, as well, because you’re more likely to be in someone’s memory if they have already engaged with your content in some way.
Below are some of the best ways to increase your marketing.
Email Marketing
Email marketing is one of the most effective ways to reach your target audience of potential buyers. It allows you to target specific customers and engage them with content that is tailored to your real estate market. This kind of marketing can include details about property listings, but it can also be helpful information that can gain you trust and credibility with potential buyers. Consider topics such as “What to Look for in a New Home” or “A Brief Guide to Mortgages on Your First Home.”
Social Media Marketing
Social media marketing allows a unique chance for you to engage with your community. You can directly answer questions, allowing potential buyers to see your knowledge of the real estate market. This is a great opportunity to be yourself, so remember to avoid overly promotional material which can sometimes feel pushy. Instead share videos, educational thoughts, and include videos or other visuals to catch the eye.
Yard Signs
While the world gets increasingly technological, there is still great value in marketing that uses tried-and-true tactics. One of the best ways to gain local word-of-mouth is using yard signs. This allows those going past, who see a property that catches their eye, to note when something is for sale. It also will plant a visual memory of your name in their mind for if they have future needs for a real estate agent.
For yard signs, consider what visual ethos you want to project and plan a design scheme from there. Bright colors can be eye-catching but avoid colors that may clash with the scenery or blend in too much—such as avoid choosing a leafy green in the Austin neighborhoods with lusher greenery.
With a strategic marketing plan and some key strategies, you can be a leader in the real estate market of Austin. As you approach you plan, remember what goals are most important to you and choose a strategy that allows you to reach them.
