It feels like an infinite number of online platforms now promise lead generation and brand building to small businesses. How do you know which forums warrant your already limited time? The short of it, go where your target audience goes.
Quora is a hidden gem for real estate agents who want to connect with potential buyers and sellers. Read on to discover the benefits of Quora and learn how to navigate this treasure trove of opportunities.
What is Quora?
Quora is a question-and-answer platform with over 300 million monthly users. The initial purpose of Quora was to provide a platform for users to ask and answer questions.
There’s so much more to Quora than an FAQ forum, though. Entrepreneurs and the like find significant benefits to building their brand through this simple web platform. Business professionals also showcase thought leadership with expertly crafted answers on Quora.
Reasons to Use Quora For Real Estate
Real estate professionals should use Quora to generate leads, build their real estate brand, and demonstrate thought leadership. Quora offers excellent SEO opportunities, too. Several questions asked on Quora rank on the first page of Google.
If you’re debating between LinkedIn and Quora to target leads, it’s worth noting that users with a household income greater than $100k spend twice as much time on Quora versus LinkedIn.
Buyer and Seller Leads
Quora allows users to add hyperlinks within answers as well as on bios. When a social media platform enables linking, you need to jump on the opportunity to promote your business organically.
You can generate buyer and seller leads on Quora by linking to your pages that have email forms. You can also link to your gated content, like free real estate guides.
It’s vital to offer links organically. If it looks like clickbait, you’ll land yourself on Quora’s bad side. A shameless promotion also deters potential leads instead of attracting them.
Here’s an example of a clickbait sentence:
“Follow this link to see tips 15-20.”
And here’s how to make a link genuine:
“If you found this information helpful, you can find more articles about this topic here: .”
Grow Your Brand and Be a Thought Leader
Quora is a great platform to help grow your real estate brand when done right. There are essentially endless questions waiting for experts, like you, to weigh in on within different “spaces.”
As a real estate professional, prepare to spend some time in a number of these spaces, aka topic groups. You can find plenty of fascinating topics with questions where your answer is significant to users.
Positioning yourself as a real estate thought leader helps your brand grow. You will increase your following and generate more traffic to your bio page by answering several relevant questions. Users who make it to your bio page can find valuable resources like your website links, gated content, and more.
How to Gain Traction on Quora
If you’re new to Quora, it’ll take some time to gain traction. There are several things you can do to get noticed quicker, too.
Create a Stellar Bio
Your bio is essentially your brand’s landing page on Quora. You want to fill out every bit of it to appease your viewers. It’s typical for users to click through to your bio from an answer you provided elsewhere.
Here’s what you should include in your Quora bio:
- A professional headshot
- Your professional title
- A well-written biography or storyline
- Links to your website, listings, or ebook
- Your topics – your knows about section
- Your credentials and highlights
- Education, employment, location
Your bio is the perfect home base for potential buyers and sellers. A huge benefit to a loaded bio is that users can view your other Quora answers or click your website links directly from your page.
Research Popular Questions
Once you beef up your bio, spend some time navigating the website. Explore the different spaces and review popular questions within those clusters.
You can save the questions that appeal to you and answer them later. Some experienced Quora writers bookmark several dozen questions they plan to answer at some point.
Popular questions rank higher on Google, which means better exposure for you. To start, focus on the questions with the most traffic.
Engage with Top Writers
You may notice the same writers receiving most of the upvotes within your target spaces. These are the top writers in your topic clusters. These are the writers you want to not only emulate but befriend.
Consider following top writers and keep an eye on their activity. Additionally, you can tag these writers in your answers to get on their radar. You might land some unique opportunities and relationships by networking on Quora.
Submit the Popular Answer
Receiving the most upvotes for your answer on a question seems out of reach, especially if you’re just beginning.
It turns out you don’t need to be the best writer or the most experienced real estate agent to achieve the top answer position. A lot of the technique comes down to smart formatting and descriptive storytelling.
When it comes to formatting your answer, consider the following:
- Bold important facts and phrases
- Mention and relate to pain points
- Always end with a call-to-action and positive takeaway
- Use bullet points, like so
- Use metaphors and similes to paint a picture
- Include before and after images – like listing photos from an amateur vs. a professional real estate photographer
- Start with an attention-grabbing opener: “Imagine this” or “Let me explain” (source)
- Add in some dialogue to break up the text
There is no rush to submit a response. Spend some time, maybe even a day or two, crafting a well-written answer. You can always save your draft or save the question for later.
The goal is quality, not quantity.
Keep the Momentum Going
Once an answer you submit goes viral or gains noticeable traction, it’s pivotal to keep that momentum going. You’re going to see a boost in traffic to your bio. Users will click through your links and other answers. Make sure to stay active. Don’t go radio silent as soon as the good stuff begins!
Quora’s question-and-answer platform offers real estate professionals and brokerages ample opportunity to generate leads and build their brand. Remember to research popular questions, fill out your Quora bio, and format your answers to attract upvotes to find success on Quora.
