One of the most challenging aspects of the real estate business can be targeting prospective buyers. You want to do it in a way that feels significant. One effective way to do so is to leverage the power of video marketing. Video allows you to speak directly to your audience while providing engaging visuals. Understanding how to incorporate real estate video marketing into your online presence can be a key to turning prospective buyers into happy clients. Below we’ll break down some essential components.
Attract Potential Clients With Real Estate Video Marketing
To effectively use videos as a marketing tactic, consider a few essential factors. First, ensure that you are using well-made real estate videos. You may want to look into using a service to help you create the videos. This is especially true if you are unfamiliar with filming or editing.
Additionally, because video marketing positively influences an online presence, you should create videos for all of your social media accounts. Consider how people use different social media sites as you choose which videos to share where. While a longer video is suitable for a website, you might want to use shorter and more focused videos for social media sites like Twitter. You should also always choose an engaging image as the video thumbnail. That way, casual scrollers will pause long enough to become invested in watching the video itself.
What Is a Real Estate Explainer Video?
An effective way to use real estate video marketing is to educate your potential clients about different aspects of what you do. For example, this can be a landing page video that explains your business model. Or maybe you want to talk about your history as a real estate agent. It can also be short videos that give tips and pointers about buying property. For example, you could make a video on what every first-time homebuyer should know ahead of time.
Many realtors state that social media and having an online presence help boost the generation of high-quality leads. Using videos helps increase traffic to your website and makes your social media posts gain more excellent traction. Video allows instant engagement that feels tangible to viewers because they think they’ve learned something valuable.
Video Ideas to Attract Potential Buyers
In addition to having a landing page video that helps introduce the target audience to who you are, there are many other ways to create videos that engage.
Listings
Consider making a video that highlights specific property listings. It is essential to have good video quality and to utilize filmmaking techniques such as filming the property when the lighting is at its best (mid-to-late afternoon), using panning shots that can give a sense of the amount of space a property has, and ensuring that the sound quality is good. For sound quality, it is often best to record any narrative after the fact to make sure you are not picking up ambient sound or being muffled.
Neighborhood and Local Selling Points
If you have a listing (or multiple listings) that have had trouble attracting buyers, try selling them in the neighborhood in addition to the property itself. Show off unique aspects of where they will be living, such as local shops, quiet streets, a particular school district, or nature areas.
In addition to educational videos and listing-based videos, another essential real estate video marketing tool is testimonials.
Video Testimonials
Video testimonials allow you to show that you are an exceptional real estate agent directly. While many potential clients may be pulled in by an engaging “About Me” video or intrigued by educational ones, there is nothing quite like a testimonial to help build trust.
Ask previous happy clients if they are willing to participate in short videos where they discuss their house buying experience and how you helped them on their homeowner journey. One essential tip: viewers tend to be most engaged by seeing people talk naturally, so consider filming your clients at home where they are most comfortable.
Video marketing has proved one of the most successful ways to engage an audience and increase high-quality lead generation. As you plan your videos, remember that engaging audiences should be a fun process. Consider incorporating your style, and don’t be afraid of thinking outside the box, such as using animated videos. Think about your target audience and what type of video they’d most enjoy or find useful. Ultimately, videos help bring clients to your door, but it’s your experience and presence as a real estate agent that keep them there.
