Real estate agents are often under pressure to perform well at every moment. The problem with this approach is that it leads them to neglect their social media accounts. Are you guilty of this?
Social media has become an integral part of our lives. Research shows that 81% of Americans use Facebook daily. This means that realtors who don’t engage with their audience regularly risk missing out on valuable opportunities.
That’s why we’ve put together 4 tips to schedule your posts effectively to maximize their impact. And if you want to learn more about social media and its impact on your real estate business, take a listen to our podcast, Curb Appeal, below:
4 Social media scheduling tips
1. Schedule your posts ahead of time
You should always plan when scheduling posts. If you have a few days in advance, you can make sure that you get the most from your social media activities. You can also be more strategic about what content you share and how frequently you post. For example, if you know that a big event is coming up soon, you can prepare a special announcement or video to share.
On the other hand, if you only have a few hours before posting, you can still do something useful. It may not seem like much, but it could help you build relationships with your followers.
2. Use scheduling software
Many different types of software are available to help you manage your social media schedules. Some offer free versions, while others charge monthly fees. However, these tools allow you to create multiple posts at once. This makes it easy to keep track of everything, so you don’t miss anything important.
If you want to save time, you might consider using a tool that allows you to schedule posts without writing each one by hand.
3. Start small
It’s important to start small. Don’t try to set yourself impossible goals right off the bat. Instead, focus on building a solid foundation first. Once you’ve done that, you can move on to bigger things.
For example, you can begin by sharing links to interesting articles. Then, as you gain experience, you can expand into more complex tasks such as creating videos or writing blog posts.
4. Don’t forget analytics
Analytics are vital for any business. They provide insights into the performance of your social media campaigns. This helps you identify which strategies work best and which ones need improvement.
Analytics tools are beneficial when it comes to scheduling. They let you see exactly how many people saw your latest post, whether they clicked through to your website, and even how long they spent reading it.
They also give you data on engagement rates, which lets you understand whether specific messages resonate better than others.
What are the best times to post on social media?
The answer to this question depends on several factors, including:
- Your target market
- How busy your life is
When planning your social media strategy, it’s important to remember that you shouldn’t post every day. That would be unrealistic given the amount of time you spend working and spending time with family and friends.
Instead, it would help if you aimed to post at least three times per week. The exact number doesn’t matter too much. What matters is that you spread out your posts over some time. This gives you plenty of opportunities to interact with your audience, respond to their comments, and engage with them.
It would help if you also avoided posting during low-traffic periods. These include weekends and holidays, and times when people aren’t likely to be online. You can use Google Trends to find out when the busiest times are. Just enter “social media trends” into the search bar. You can also look at Twitter analytics to determine what times are most popular.
How Virtuance can help
Scheduling posts is essential for successful social media marketing. Another essential? Having professional real estate photography to post on your social media. Take your listings to the next level by partnering with Virtuance for your listing photography. Our real estate photos are proven to capture 2x more attention to help you sell your listings faster and for more money.
Even better, every order comes with access to our Marketing Suite, allowing you to track analytics and social media posts. Consider elevating your social media and listings today!
