As a real estate professional, you’ve likely benefited from technology throughout your career. From the latest CRM tools to the newest in real estate lead generation, using technology in real estate has become a vital tool in the industry.
Artificial intelligence (AI) is an excellent way to leverage technology trends to grow your businesses. We’re listing two surefire ways you can get started using AI technology: automated text marketing and email drip campaigns—and we have templates!
Want the templates now? Grab them here!
What is artificial intelligence (AI) technology?
Artificial intelligence is a branch of computer science that builds intelligent machines to perform tasks humans typically execute. Think self-driving cars or intelligent assistants like Apple’s Siri and Amazon’s Alexa.
AI is expanding into everyday life, and the real estate industry is no different. As a result, many real estate companies are beginning to invest in AI technologies.
How to use AI in real estate
Knowing how to leverage AI technologies may seem daunting for many real estate professionals. A deeper understanding of all AI’s potential uses can lead to many new opportunities and business ventures.
Artificial intelligence is helping real estate professionals generate more leads, stay on top of their communications, streamline their operational processes, and improve their client’s experience.
Getting started with AI templates
Real estate professionals can quickly get started using artificial intelligence through automated text marketing and email drip campaigns.
Automated text marketing
Automated text marketing is using automated texts to build your real estate business. These texts deliver personalized real-time information that’s relevant for consumers on the go. Real estate professionals can use real estate text messaging for lead generation and lead nurturing right out of the gate.
Grab 50 Free Real Estate Text Message Templates!
Email drip campaigns
We’ve had a few articles detailing how to build your first email marketing campaign or improve your lead conversion for existing campaigns. But, cold email outreach is a bit different.
Since a contact hasn’t reached out to you before, cold email outreach should not prospect them immediately. Instead, it should grab the contact’s attention so they’ll be more likely to respond to future messages from you. The best way to grab their attention is by using scripts to start and nurture conversations.
Grab 10 Cold Email Scripts for Real Estate Agents!
Technology trends are constantly changing. Real estate professionals should develop an effective marketing strategy to establish their businesses as leaders in the industry. An easy way to leverage artificial intelligence in your real estate business is to establish an automated text marketing system and email drip campaigns.
Want more real estate marketing content like this?
Sign up for The Good Stuff, our weekly newsletter, and download our podcast, Curb Appeal!
