As the real estate market winds down, it’s an excellent time to focus on next year’s content strategy. A significant part of your real estate SEO strategy should include relevant keywords and content.
We put together a list of the top SEO keywords for Austin-area real estate agents to focus on in 2023. If you aren’t in Austin, check out our other location-based articles. You can also adjust this list to suit your market!
What is SEO, and why should I focus on keywords?
SEO is an abbreviation for the digital marketing term: Search Engine Optimization. The short of it is that your content strategy should include optimizing blog posts and web content for search engines. The keywords in your writing should consist of high-traffic phrases potential clients search for online.
There are several SEO tools and resources online for SEO strategy development. Our favorite experts include Hubspot, SEMrush, Neil Patel, MOZ, and Google Search Console.
Top SEO Keywords to Target Austin Homebuyers
Homebuyers are some of the most accessible prospects to target with the right SEO keywords. Potential buyers almost always start their home-buying search online.
While you should promote your listing on Zillow, your MLS, and other listing websites, it’s also important to feature your listing on your website.
If a potential buyer searches Google for “homes for sale in Austin,” there’s a good chance your single listing website or real estate page populates.
To get you started, here are some SEO keywords that target Austin-area homebuyers:
(Monthly vol. indicates search volume)
- houses for sale near me (600k monthly vol.)
- zillow austin (15k monthly vol.)
- homes for sale austin tx (11k monthly vol.)
- austin homes for sale (5.5K monthly vol.)
- zillow austin tx (5k monthly vol.)
- austin houses for sale (3k monthly vol.)
- austin texas homes for sale (3K monthly vol.)
- homes for sale in austin texas (1K monthly vol.)
- houses for sale austin tx (1k monthly vol.)
- austin real estate market (1k monthly vol.)
- real estate listings in austin
If you want to get even more niche, include the neighborhood in your long-tail keywords; for example:
- house for sale downtown austin
- home of sale downtown austin
- downtown austin homes for sale
- austin south congress houses for sale
- austin neighborhood bouldin creek houses for sale
Top SEO Keywords to Target Austin Home Sellers
Generating seller leads online is a little more complicated than home buyer leads. Most sellers find a real estate agent through referrals, but you can streamline your content strategy to find and convert seller leads.
Home sellers may search online for terms like “real estate agent near me” or “best austin real estate agent”. To add SEO keywords like this to your webiste, consider adding a thorough bio page, brokerage page, and testimonial page. You can also write blog articles about finding the right real estate agent in Austin.
To get you started, here are some SEO keywords that target Austin-area sellers:
(Monthly vol. indicates search volume)
- real estate agent near me (5.5k monthly vol.)
- best real estate agent near me (1k monthly vol.)
- real estate agents near me (26.5k monthly vol.)
- real estate companies (9k monthly vol.)
- austin real estate (3k monthly vol.)
- austin mls (1.5k monthly vol.)
- mls austin (1.5k monthly vol.)
- austin real estate market (1k monthly vol.)
- austin real estate agent near me
- austin real estate agent
- real estate agent in austin tx
- real estate agent in austin texas
- austin texas real estate agent
- austin tx real estate
- austin tx real estate agent
- austin real estate agents
- austin real estate agency
- sell home in austin
- listing home in austin
- listing house in austin
Top SEO Keywords to Target Austin Real Estate Investors
Austin, Texas is an opportunistic city for real estate investors. Tourists enjoy Austin for its BBQ, music, and all-around funkiness. Austin is a great place to host a bachelor/bachelorette party, birthday celebration, or anniversary trip.
As a real estate agent, you’ll come across both seasoned investors and newbies.
While investors can have different expertise levels, almost all benefit from using a real estate agent.
To get you started, here are some SEO keywords that target Austin-area investors:
(Monthly vol. indicates monthly search volume)
- investment property in austin tx
- buying rental property in austin
- buying rental property in austin tx
- austin investment property
- best places to invest in austin
- investment real estate agent austin
- buy investment property austin
- how to invest in real estate austin
- how to buy investment property in austin
- real estate industry austin
Why you should optimized your content
Now’s the time to invest your energy into search engine optimization. We encourage you to tweak the keywords above to work for your specific location in the Austin area.
Be careful not to “keyword stuff” or throw a bunch of nonsensical keywords in your content to get noticed on search engines. Online algorithms will flag you for keyword stuffing, and your search traffic will suffer.
Most importantly, focus on providing the best, most helpful content for your target audience. If you do that, the long-tail keywords can easily fit into your writing while helping your real estate business reach new potential real estate clients.
Increase your SEO efforts with Virtuance
If you don’t have a listing site or your own website, you’re missing out on potential opportunities in Austin. That’s where Virtuance can help. Virtuance is a professional real estate photography company that takes your listing to the next level.
Every order comes with a listing site and access to our Marketing Suite, ensuring you show up in Austin real estate searches.
