As a professional real estate company, helping clients buy and sell houses is what you’re all about. But just as a show is only as strong as its weakest performer, you must ensure everything behind the real estate curtain is as polished and streamlined as possible.
Instead of deadlines and deliverables competing for your time, budget, and attention—consolidation and collaboration can be essential to your success. While launching a new service or changing directions is often a hassle, we’ll explain how consolidating your visual marketing can help increase your sales and efficiency.
How consolidation and collaboration can decrease pain points
Since admin work and your budget are likely two pain points in your current visual marketing plan, here’s how consolidating your visual marketing plan can increase your efficiency and decrease your costs.
Admin work
Ask yourself, how much time and money are you spending on admin work? How many different vendors do you need to ensure your work is presented on time? And how often do mistakes happen?
Hiring different vendors can seriously affect your scheduling. On the one hand, you have a real estate photography company that’s taking their sweet time editing pictures. On the other, you have a real estate floor plan contact that’s overbooked for the month.
The chances of getting both of these necessary listing components in on time and to the standards you expect are about as rare as a same-day property sale above the initial asking price.
Your clients are hoping to sell their property as soon as possible. But because you’re chasing vendors and juggling shoot dates, clients are starting to doubt your professionalism as their property selling partner.
Budgeting
Ball park figure—how much are you spending monthly on real estate photography and floor plans? We’re willing to bet that it fluctuates too much even to give an estimate.
Different real estate photography companies charge different prices for the same services. On top of this, the price could change based on the property’s size, so you never really know what you’re in for.
Real estate floor planning is no different. Once you’ve gone through the hassle of finding a front-running floor planning company, there are on-site inspections, consultations, and those mind-numbing negotiations.
How Virtuance can help you consolidate your photography and floor plan offerings
For more than 10 years, Virtuance has been helping real estate companies go above and beyond for their clients. As a national real estate photography company, we can capture perfect real estate photography and precise floor plans.
With Virtuance, real estate companies can order a property shoot 24/7, online, or with a single call. Not only will our team snap stunning shots of each room needed, but we’ll also draft descriptive floor plans on-site and in a single appointment. And should you not already have a property listing website, Virtuance can create one for you with our Marketing Suite.
Supercharging your real estate photography isn’t Virtuance’s only superpower
Up to 20% of buyers require a floor plan to even express interest in a listing. And if they fall within the other 80%, further studies show that including a floor plan in your listing can increase click-through rates by as much as 52%.
As a professional real estate company, you want to make your buyer’s process as streamlined and convenient as possible. Instead of wasting time organizing a property viewing—which could result in prospects being disappointed by layout and space—Virtuance can save you time and trouble, enabling you to offer real estate floor plans from the get-go. This will allow clients to quickly decide whether the property in question is worth a walk-through or not.
Ever heard of HDReal®?
HDReal® is where the art of real estate photography and artificial intelligence meet. Through the science of visual marketing, HDReal® helps you take a consistent and stunning approach to real estate photography.
HDReal® is the proprietary image processing system created by Virtuance to make listings more vibrant, appealing, and attractive every time. With it, you can expect your properties are showcased in the best light possible.
Through algorithmic adjustments, HDReal® works at enhancing your property images beyond picture-perfect quality. It helps correct color imbalances, illuminates light sources incredibly, and adjusts contrasts and saturations perfectly.
What about other real estate photography companies?
Hiring a national real estate photography company can be done with a single phone call. That said, most real estate photography companies treat each property as a self-standing plot. And while this may be beneficial in showcasing its uniqueness, it does nothing for your overall brand image.
A great real estate photography company ensures each property listing looks as good as the last—no matter the price difference. Because your prospects will be perusing dozens of properties throughout their buying process, the last thing you want is to miss out on the sale of the century because pictures didn’t do the property justice.
Ready to ramp up your real estate offerings?
Virtuance has a nationwide network of professional real estate photographers and floor plan draftsmen ready to assist. Need our services in a new market? We’ve got the capabilities to extend our network in weeks, not months.
Virtuance and HDReal® technology
As the ultimate real estate photography partner, Virtuance knows how to take full advantage of HDReal® to enhance and advance your listings’ images. All images pass through 25 algorithms that work magic to correct distortion, contrast, saturation, tonality, and more. The result? High-quality real estate photography that is proven to capture 2x more attention than regular HDR photography. Cool, huh?
Floor plan perfection
Beyond the HDReal® experience, Virtuance ensures each room is laser-measured to the nearest foot when compiling real estate floor plans. With this, each listing has a layout blueprint for your prospects to take full advantage of.
Completely SLA compliant
Every listing is different, and Virtuance enables professional real estate companies to tailor their services per property. We have three packages to explore based on square footage.
- Under 1,000 SF – 10 HDReal® Images and Full-Coverage Floor plans
- Under 4,000 SF – 10 HDReal® Images and Full-Coverage Floor plans
- Above 1,000 SF – 10 HDReal® Images and Full-Coverage Floor plans
Custom integrations and quick delivery
To save you time and effort, we can custom-build SSO and data-feed integrations that seamlessly connect to your existing platforms. And once your appointment has been scheduled, confirmed, and completed, you can expect delivery of your images, floor plans, and custom property listing website by 5pm the next day.
For more on how you can enhance your clients’ real estate buying experience, schedule a demo today.
