We know that first impressions are essential. When it comes to real estate, the same can be said of listings. To make a good first impression on potential buyers, brokerages must invest in professional real estate photos.
While technology and smartphone cameras have come a long way in recent years, they still cannot compare to the quality of photos taken by a professional photographer. With the average home buyer now starting their search for a new home online, it is more important than ever to have high-quality photos of your listing. Here are three reasons why real estate brokerages need to invest in professional real estate photos in 2023:
1. Professional real estate photos make your listing stand out
The current market is incredibly competitive. Real estate professionals are fighting to close deals, so you need every advantage to stand out.
Professional real estate photos provide a competitive edge that will attract buyers and sellers, positioning your brokerage to weather any fluctuations in the market. While creating marketing materials for your clients is standard practice, professional real estate photography can take them to the next level, allowing you to stand out from the crowd.
2. Poor quality photos can turn potential buyers away from your listings
According to NAR’s 2022 Home Buyers and Sellers Trend Report, 41% of all buyers begin their home search online, and 51% of all buyers found the home they ultimately purchased on the internet.
Without high-quality real estate photos, you may lose half of your business before connecting with them! Regardless of your brokerage’s and agents’ professional image and great reviews, you will suffer if you can’t show how amazing your listings are.
Additionally, high-quality real estate photography gives potential buyers a better sense of what the property looks like. It can help them envision themselves living there. From 3D tours to aerial photography, you can give your clients the complete view—something you can’t necessarily do in person.
3. Investing in professional photography is inexpensive
Compared to other marketing methods, real estate photos are an inexpensive way to increase interest in your listings and generate more leads. If you’re closing more deals and converting leads, the investment in professional photography pays for itself!
Additionally, professional photography shows you are invested in supporting your team, helping to set them up for success.
Finally, working with one professional real estate photography company streamlines your marketing efforts, allowing you to scale seamlessly without having to deal with multiple vendors.
Get the edge you need with Virtuance’s real estate photography
If you want to stay ahead of the competition and attract more buyers, investing in professional real estate photography is crucial, and Virtuance can help.
As a nationwide professional real estate photography company, Virtuance has everything you need to dominate your market.
Our proprietary HDReal® technology captures 2x more attention and online clicks than traditional professional photography, giving you the competitive edge to succeed.
And with enterprise solutions designed to make the integration of professional photography seamless, why wait? Contact us today.
