Average Attention Span: 8 Seconds
That’s how long you have to convince a prospective buyer to take an interest in your property. Poor marketing is considered one of the main reasons homes don’t sell, which means you should examine your real estate agent’s marketing plan in advance.
5 Biggest Mistakes in a Real Estate Marketing Strategy
If you find that your real estate agent fails to help you avoid a real estate marketing mistake, or if you have a hard time booking showings, it might be time to find someone else to sell your home.
1. No Staging
Before you begin marketing your house, you need to prepare its best face. You want anyone who sees it in real estate images or in-person to feel at home, and to do that; you’ll need to deep clean, declutter, and schedule a home staging. One of the most common mistakes in the real estate industry is the lack of professional stage of the property.
2. DIY Listing Photos
One of the first rules of successfully marketing your home is to hire a real estate photographer.
You may be tempted to try and get away with DIY real estate photos, but blurry images or anything that shows your home as anything less than its best is a mistake that will cost you more money (and time) than you’d initially save. Besides, professional photography can be a crucial part of your real estate marketing plan. You can use photos in multiple marketing channels, like posts on social media platforms or content for your email marketing. Professional photographers add a lot of value to your marketing effort.
3. Error-Filled Listing Descriptions
After you capture a potential buyer’s attention with professional photos, the listing description (ideally 50-100 words) is where you can tell your home’s story. This description needs to be concise while highlighting your home’s best features. A few important points are to be sure that this text is free of grammatical errors and misspellings.
You also don’t want to waste this limited space by repeating basic information about your home, like the number of rooms or square footage. The emphasis should be on standout details like a rainfall showerhead or the Koi pond you have maintained for two decades. It’s best to focus on high-quality content for your listing description to have it show up on search engines.
4. No Social Media Marketing
The average person spends 116 minutes a day on social media, and not using this to your advantage is a huge mistake when selling your home. Your agent or their real estate group should have social media profiles on Facebook and Instagram, where they can post about your home. Any digital marketing professional will tell you that social media marketing is an essential marketing practice for the real estate industry.
You can share that your home is for sale on your social media accounts as a seller. The easiest and most efficient way to promote your home is with a dedicated landing page.
5. Overpricing your home
As part of the listing process, an appraiser will visit your home and estimate its value. You can get an approximation of your home’s value with HomeLight’s online home value estimator tool, but the appraiser will give you the most accurate estimation.
Your agent will use all of this information and evaluate the market when recommending a list price. The price your agent suggests might be lower than you had hoped for. Don’t fall into the trap of overpricing — that approach may lose you money in the long run, making it more difficult to market and sell your home.
Schedule a Shoot for Fewer Days on Market
At Virtuance, we pride ourselves on providing focused marketing tools for professionals in the real estate industry. Whether you need a single-listing website or professional photography of your property, we can help you sell your home faster and for more money. Schedule a shoot today to find your target market with your real estate listings.
