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Real Estate Marketing Ideas
15 Things You Should Bring to Your Listing Appointment
By Lindsay GoebelLast Updated February 2, 2024 8min read
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
1. CMA (Comparative Market Analysis)
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
15 things to bring to a listing appointment
1. CMA (Comparative Market Analysis)
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
15 things to bring to a listing appointment
1. CMA (Comparative Market Analysis)
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
To win a listing appointment, arrive on time and be prepared to show home sellers how you plan to sell their listing fast and for the most money possible. It’s important to show your wealth of knowledge about real estate and to provide a successful marketing strategy.
15 things to bring to a listing appointment
1. CMA (Comparative Market Analysis)
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
How to win a listing appointment
To win a listing appointment, arrive on time and be prepared to show home sellers how you plan to sell their listing fast and for the most money possible. It’s important to show your wealth of knowledge about real estate and to provide a successful marketing strategy.
15 things to bring to a listing appointment
1. CMA (Comparative Market Analysis)
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
There are a number of things you can bring to your listing appointment to help you present your real estate strategy to a potential seller.
Some things include a CMA, a listing presentation, an appointment agenda, a sample listing agreement, a tablet or notebook, and marketing materials from previous listings.
How to win a listing appointment
To win a listing appointment, arrive on time and be prepared to show home sellers how you plan to sell their listing fast and for the most money possible. It’s important to show your wealth of knowledge about real estate and to provide a successful marketing strategy.
15 things to bring to a listing appointment
1. CMA (Comparative Market Analysis)
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
What to bring to a listing appointment
There are a number of things you can bring to your listing appointment to help you present your real estate strategy to a potential seller.
Some things include a CMA, a listing presentation, an appointment agenda, a sample listing agreement, a tablet or notebook, and marketing materials from previous listings.
How to win a listing appointment
To win a listing appointment, arrive on time and be prepared to show home sellers how you plan to sell their listing fast and for the most money possible. It’s important to show your wealth of knowledge about real estate and to provide a successful marketing strategy.
15 things to bring to a listing appointment
1. CMA (Comparative Market Analysis)
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Listing appointments can be intimidating for new real estate agents. But it doesn’t mean you can’t master them!
Many ask questions like “What should I bring to the listing appointment?” or “What should I include in my listing presentation?”
To help answer these common questions, we compiled a list of 15 things we believe agents should include in their listing appointment presentation package. Keep reading to learn more and download our listing appointment checklist!
There are a number of things you can bring to your listing appointment to help you present your real estate strategy to a potential seller.
Some things include a CMA, a listing presentation, an appointment agenda, a sample listing agreement, a tablet or notebook, and marketing materials from previous listings.
How to win a listing appointment
To win a listing appointment, arrive on time and be prepared to show home sellers how you plan to sell their listing fast and for the most money possible. It’s important to show your wealth of knowledge about real estate and to provide a successful marketing strategy.
15 things to bring to a listing appointment
1. CMA (Comparative Market Analysis)
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
We’ve created a handy checklist to ensure you rock every listing presentation and never forget these 15 things!
Listing appointments can be intimidating for new real estate agents. But it doesn’t mean you can’t master them!
Many ask questions like “What should I bring to the listing appointment?” or “What should I include in my listing presentation?”
To help answer these common questions, we compiled a list of 15 things we believe agents should include in their listing appointment presentation package. Keep reading to learn more and download our listing appointment checklist!
There are a number of things you can bring to your listing appointment to help you present your real estate strategy to a potential seller.
Some things include a CMA, a listing presentation, an appointment agenda, a sample listing agreement, a tablet or notebook, and marketing materials from previous listings.
How to win a listing appointment
To win a listing appointment, arrive on time and be prepared to show home sellers how you plan to sell their listing fast and for the most money possible. It’s important to show your wealth of knowledge about real estate and to provide a successful marketing strategy.
15 things to bring to a listing appointment
1. CMA (Comparative Market Analysis)
At the end of the day, your potential client wants to walk away with the most money possible for their home (and of course you do too). Providing a comparative market analysis is a good way to set expectations before you’re hired.
Your prospective clients will appreciate your attention to detail when you come to your listing appointment with a CMA in hand.
When you bring a CMA to your listing appointments, you’re showing the sellers that you’re prepared to win. You also show them that you are familiar with their community.
To create a CMA that is customized to your listing appointment, find similar homes within the area that have sold. What do they have in common? What features stand out between them? After that, take a look at neighborhood quality, schools, and lot sizes.
Some agents suggest holding off on a CMA until you tour the listing and do your homework. If you fall into this group, we still recommend you offer the homeowners comparable market analyses based on lot size, square footage, and neighborhood desirability.
2. Your range of value
The listing appointment is your time to shine! Don’t be shy about what you’re capable of as a seller’s agent. Show the homeowners your prominent successes by discussing your history as an agent.
Include your specialties and any trainings or certifications you’ve completed. Successful agents don’t need to worry about being humble; brag about yourself!
You don’t need to have these in a presentation, but do make sure you add it as a key talking point.
3. Client success stories
Selling your home is an emotional rollercoaster. Homeowners are already nervous and likely overwhelmed by the home selling process. This is a great opportunity to soothe their worries with some client success storytime.
Instead of casually sharing your previous listing experiences, tell an encouraging story about how you helped a family sell their homefor more than they thought possible.
Along with your success stories, share real estate photos that you believe helped increase showings and sell the home faster.
4. Multiple net sheets
With an expense net sheet in hand, continue on this path of easing the home buyers’ biggest selling fears. The net sheet will show sellers an approximate amount of what they will walk away with at close.
Help prospective clients visualize the house selling process to increase customer conversions.
Better yet, provide your prospects with multiple net sheets. This strategy will help them visualize different outcomes and create a “flex” room when viewing offers.
By the way, the preparedness you took to bring in more than one net sheet is guaranteed to impress.
5. Your unique selling proposition
According to NAR Membership Statistics, there are 1.5 million REALTORS® in the United States as of December 2022.
Competition between agents is more fierce than ever with an increase in REALTORS® and a decrease in house inventory nationwide.
To give you an idea of the number of agents in major cities, here is the most recent Occupation Employment and Wage Statistics (May 2021) from the U.S. Bureau of Labor Statistics:
Miami-Fort Lauderdale-West Palm Beach, FL: 9,940 agents
Houston-The Woodlands-Sugar Land, TX: 7290 agents
Dallas-Fort Worth-Arlington, TX: 7,200 agents
Denver-Aurora-Lakewood, CO: 4,180 agents
Los Angeles-Long Beach-Anaheim, CA: 6,960 agents
Phoenix-Mesa-Scottsdale, AZ: 5,590 agents
Atlanta-Sandy Springs-Roswell, GA: 3,580 agents
Chicago-Naperville-Elgin-IL-IN-WI: 3,430 agents
While a majority of agents have their real estate industry niche, you’re still competing for business against hundreds if not thousands of agents. That’s why it is crucial to have a USP or Unique Selling Proposition. To have a USP is to have a brand identity.
For new agents, it may take some time to discover your USP, but when you do, put it in writing.
Stay true to your USP and make sure to feature it throughout your marketing.
For a listing appointment, your unique selling proposition can be covered in your presentation, your marketing materials, and your pitch.
6. An eye-catching listing presentation
If you don’t already have a generic PowerPoint presentation template, create one ASAP.
Your USP, net sheets, and range of value are great, but showing a visual presentation will leave a great impact on your viewers.
Furthermore, when it comes to retaining information, people recall only 10% of what they hear.
Your listing presentation should include an introduction of you and your brokerage, local market data, your sales process, and your marketing strategies.
Homeowners know that great listing agents are confident, put together, and knowledgeable. Listing appointments are a very appropriate time to show your confidence as an agent. Confidence, however, is not to be confused with arrogance.
Confidence is seen in the way someone carries themselves, how they dress, how they speak, and how they interact with those around them. It’s not about talking over anyone and it’s not about wearing the most expensive suit or dress.
8. Business cards
This seems like a bit of a no-brainer, but we can all admit we have forgotten our business cards while at big events…probably more than once. An easy hack to help you never leave your cards at home is to incorporate them into your listing presentation kit. Simply secure your card to your marketing materials with a staple or paper clip.
A professional business card is a convenient and affordable way to provide homeowners with your contact information while also showcasing your brand and staying top of mind.
9. A tablet or notebook
We always suggest bringing something along to take important notes. You’re going to be asking a lot of questions during your appointment and recalling those answers will be much easier with typed or handwritten notes.
Keep track of important information at your listing appointment by having a tablet or notebook and pen in hand!
If you decide on going with the tablet, just make sure it’s charged!
10. An appointment agenda
An organized agent is a reliable agent. When you arrive with an agenda overview of the listing appointment, you’re showing the homeowners that you value preparation and efficiency.
Something as simple as an agenda with bullet-point topics is enough for homeowners to place confidence in your abilities and to consider you a methodical machine.
Here is an example listing appointment agenda:
Tour of your home
My consultation – Q & A session
An overview of my brokerage and my business
My listing presentation
My marketing strategies
Appointment conclusion
11. Your listening ears
Listing appointments are all about listening intently to the homeowners’ needs. Make sure that you allow plenty of time throughout the appointment to ask open-ended questions that encourage them to share their story.
The homeowners want to close the appointment feeling like you have their best interest in mind. Listen more, talk less.
12. Printed marketing materials
We always encourage realtors to have a digital listing presentation prepared, but we also believe that printed marketing materials leave a big impact for homeowners.
Virtuance Real Estate Photography
When you walk away from the listing appointment with a win, your new clients will appreciate having a tangible marketing booklet for their review. This strategy leaves a lasting impression on your new clients and can lead to future referrals.
Some of our favorite marketing packets include:
Brochures or flyers with your preferred vendors (i.e. real estate photographers, professional stagers, landscapers, etc.)
An infographic or flyer of the neighborhood real estate statistics
A one-sheeter of the listing agent’s metrics for the year
An outline of the listing agent’s tried and true listing strategy
A few business cards
13. A video of the exterior
This one is a tip we grabbed from a realtor on Facebook. They said they always take a quick video of the exterior of the home before they head into the listing appointment.
When they win the listing, they tell the homeowners that they will send the video to all of the brokers in the area. This creates a buzz for a coming soon listing.
The realtor who suggested this tip says that it impresses the homeowners and shows them that he is thinking ahead and eager to meet their needs.
14. Compliments about their home and neighborhood
As soon as you walk into your listing appointment, you are the homeowners biggest advocate. Show them that by complimenting features in their home and their neighborhood.
Even if the home is not your style or the neighborhood isn’t your favorite, there will always be something positive worth highlighting. Whether it’s mature trees, a corner lot, vintage hardware, or other.
15. The listing contract
Lastly, you will want to bring along your listing contract. When you equip yourself with the 14 actionable items above, there is little doubt you will walk away without the listing.
This step correlates with number seven. Homeowners know you’re a confident real estate agent if you arrive at a listing appointment prepared to win the listing.
Win listings with professional real estate photos
With these 15 ideas added to your listing presentation packet, we are confident that you will crush your next listing appointment.
But if you’re looking to be a step ahead of your competition, be sure to include high-quality real estate photos in your listing presentation.
