You’ve won the listing and invested in professional photography. Now it’s time to let the world know about your awesome property!
Display ads, when executed correctly, can be a great way to attract more buyers to your listing. When evaluating what tools you want to use in your real estate marketing strategy this year, display ads may be exactly what you need.
What Are Display Ads?
Display ads are pay-per-click, graphic-based advertisements that are shown on websites.
You can design display ads yourself in Google Ads, or you can invest in a third-party ad solution like Adwerx.
create your own ad using Adwerx
Why You Should Use Display Ads
The following are some of the biggest reasons to use display ads.
They’re targetable
The best part of display ads is that you can control where your ads are shown and who actually sees them!
For example, you could have your ads shown only on real estate sites or to people who’ve visited sites that indicate they might be in the market to buy a home!
They’re measurable
You’re able to see how many clicks your ads generated with ease and how much you paid for them.
If you want to get more technical, you can actually see which leads you received thanks to your ad!
They’re cost-effective
You have the ability to change your budgets and bids with a simple click of the button. Not getting good ROI on your ads? Simply stop them – no questions asked! After a while, you will have a good sense of when to keep running and when to stop your ads.
They’re testable
You can create multiple ads with different images and copy to see which ones are the most effective!
For example, you could run one ad that shows an exterior image and another that shows a kitchen. This A-B testing technique allows you to see which ad is more engaging. Then, you can employ the ad that engages more potential leads!
How to Get Started with Display Ads
The best way to begin using display ads is to set up a Google Ads account. Their system makes it easy for beginners and advanced users to begin running real estate ads in just a few clicks. You can advertise your personal real estate brand, a specific listing, or your brokerage.
Here’s a video to get you started!
