Every day is different for a real estate agent and staying organized, informed and prepared is essential.
It’s important to maintain a strong brand image with an up-to-date website, engaging social presence and powerful listing presentation. Below are some tools and applications that you need to add to your real estate marketing stack today to grow your business without growing your marketing budget.Website Analytics
Understanding and using analytics tools is essential for growing your brand in the real estate industry. Analytics tools can teach you how to outrank your competitors on search engines by carefully refining your website.Google Analytics This tool is excellent for tracking site behavior in order to see what content drives your traffic. It’s the go-to analytics platform for successfully monitoring and managing website traffic. Google Analytics is robust, user-friendly, and completely free. It’s as easy as entering their tracking code onto your website’s HTML. Google Analytics measures a number of metrics including page visits, entrances, exits, bounce rate and more.
Email Marketing
Email marketing is an effective way to keep your customers informed in real-time. It’s more than sending a one-off email, its a strategic method of targeting specific audiences while creating brand awareness, nurturing leads, and staying top-of-mind with previous clients in order to gain referral business.Mailchimp Mailchimp has attractive, drag-and-drop templates, which makes it easy for anyone to use. As the world’s leading marketing automation platform, Mailchimp offers a cornucopia of email marketing tools like complete integration with e-commerce, robust marketing automation, social media ad campaigns and more. Perhaps pricing is one of the most appealing elements of Mailchimp, though. For new businesses with less than 2,000 subscribers, this service is completely free. Businesses with over 2,000 subscribers may pay anywhere from $35 a month to $500+.
Organization
A successful real estate agent is an organized one. When you’re working with multiple buyers and sellers at once, it can be easy to lose track of important details, documents and property information. Stay organized with these tools and spare yourself from unnecessary stress.Cloze Need to work on your client relations skills? No problem. Cloze is the perfect app for on-the-go realtors that need client information fast. It syncs and pulls data automatically from your most used platforms to provide you with every detail needed to stay on top of client relations. It also compiles your communication history with a client, like emails, calls, and exchanged files.
Lead Generating and Nurturing
Real estate is a people business, which means lead generation and nurturing should remain top-of-mind. There are a number of intuitive platforms available that makes collecting and nurturing leads a completely automated process.Zapier This tool is a one-stop-shop for complete application integration. On the lead generation side, Zapier can automatically add collected contact information to an email list or to your CRM. When you receive a new email, Zapier can take any attachments and automatically add them to your Dropbox and then follow-up by sending you a reminder on Slack or another communication platform.
Educational
Clients are looking for agents that are informed about the community they live in or are interested in moving to. Be the agent that knows it all from housing market predictions to school zones, to eateries and public parks.RPR Mobile Stay digitally connected to your community. Realtors Property Resource is now mobile. RPR is 100% owned and operated by the NAR. It provides REALTORS® with complete data on a property and community like MLS and public records, mortgage history and school zones. You can send property reports directly to your clients, add notes and listing photos while staying completely in sync.
Social Media Management
We cannot emphasize enough how important social media is for real estate agents. Social media is a valuable space for sharing listing photos and virtual tour links while staying connected to your audience. Tools for tracking and scheduling social media posts will save you time and effort while building your brand.Pages Manager Free up time spent at your desk with mobile social management tools. Facebook Pages Manager for iOS and Android allow users to easily check notifications, post statuses and respond to messages on mobile devices and tablets. With Pages Manager you can also review insights, manage your Instagram account, track promotions and more. This app is completely free.
Administrative Tasks
Your workflow should be like a well-oiled machine and in an industry where time quite literally means money, use tools that allow what once were daunting tasks to be a walk in the park.DocuSign This platform offers more than 200 million users a secure and hassle-free way to share and sign important documents completely online. With DocuSign, you can quickly send documents for approvals, agreements and signatures for same-day deadlines. Not only do you conserve time, but you reduce waste as well. Best of all, DocuSign is available across all devices.
