Spring has sprung, but it’s not too late for you to freshen up your real estate brand and watch your business flourish this year. Spring brings fresh energy and optimism, motivating many real estate professionals to improve their marketing strategies.
Each year invites new challenges and ideas on how to market your real estate business more effectively. We compiled a list of seven real estate marketing ideas to help you have a successful spring and beyond. Take a look below!
Fresh email newsletter campaign
You may already have an established drip campaign. If your email drip is automated, likely, you haven’t checked on it in some time. This spring, overhaul your drip emails with a fresh email newsletter.
You do not need to start from scratch. Take a look at what worked and didn’t work in your old email campaign.
For example, which emails received the highest open rate? And which emails had the most click-throughs? This information can help you design a better email campaign.
Spring social media templates
Social media is an important marketing platform for most real estate professionals. Most, if not all, of your target audience is on at least one social media channel, so having a social media presence can help your business substantially.
This spring, use colorful and festive social media templates on your posts. Facebook or Instagram posts with seasonal flair capture viewer attention and help brighten up your page. You can also create your own spring-themed social media templates on design sites like Canva.
National real estate market forecast webinar
Marketers consider webinars a vital part of their marketing strategy. Hosting a real estate webinar provides a fantastic opportunity to generate valuable leads this spring.
This year, the national real estate market is a hot topic, and it’s leaving many potential buyers and sellers curious to know more. Consider creating a webinar that dives into the real estate market forecast on a national scale. Keep your webinar under 30 minutes with some time left for a Q&A session. You can also have a colleague moderate the chat section.
Promote your spring webinar to your email list and on your social media channels, and remember to send a follow-up email with the recorded webinar.
An optimized real estate website
Your website should look as professional as your listing images and marketing materials. An outdated, poorly optimized website can push potential clients away. This spring, optimize your website to help bring in more buyer and seller traffic.
Focus on SEO techniques and real estate keywords to rank higher locally on search engines like Google.
Springtime postcards and door hangers
Direct mail remains an important marketing strategy for real estate professionals. Consider sending spring-themed postcards to households in your farm area.
If you prefer to save on stamps and get some fresh air, use door hangers to get the word out. Door hangers are a non-intrusive and affordable marketing technique for real estate agents. Your door hangers can promote your business, an open house, or a neighborhood listing that just sold.
Gated content: spring cleaning and design guide
Gated content is an effective method for generating real estate leads. If you don’t know, gated content is any content placed behind a lead capture/contact form. In other words, the lead must fill out the form to receive a link or PDF of the content.
For spring, you can create a cleaning or decorating/design guide to help potential clients freshen up their homes. Add any leads that download your spring cleaning guide into your email newsletter campaign.
A client referral incentive program
Spring is a great time to reach out to your past clients and referral network. Consider creating a referral program with exciting incentives. You can offer referrals gift cards to Starbucks or Amazon. You could even provide 3-month subscriptions for video and music streaming platforms. Referrals are your best opportunity to gain new business.
Spruce up your marketing with Virtuance
There’s no better time to focus on growing your real estate brand. Make this spring your best season yet to try new marketing strategies and generate more leads before heading into summer. With Virtuance’s professional real estate photography and marketing enhancements, your listings can reach new heights.
