Social media is an excellent platform and marketing tool for real estate professionals. Facebook and Instagram are ideal channels for promoting listings, sharing real estate photography, going live, and engaging with followers.
While all social media posts offer the opportunity for users to engage, some posts are more likely to spark conversations and provide valuable insights.
What are engaging real estate posts?
Anything social media users can interact with on your page is considered engaging. Social media real estate posts that encourage engagement may include video walkthroughs, listing images, 360-degree panoramas, links to virtual tours, this or that posts, and questions/polls.
Facebook used to have a feature where users could post polls on their personal and business pages. While they removed that feature in 2019, asking questions in a poll-like format is still an effective engagement strategy.
Can engaging real estate questions target home buyers?
In the real estate business, asking questions is an excellent way to learn about potential clients and generate leads. It’s typical to ask engaging questions at open houses and listing appointments. Consider using your social media pages to ask home buyers questions, too.
10 Real estate poll questions to engage home buyers
To increase social media engagement with home buyers, consider posting questions on your page or running a poll on a Facebook group page. People enjoy participating in a poll because it allows them to quickly and conveniently share their opinions.
To get you started, we compiled 10 engaging real estate questions to ask home buyers.
1. Which neighborhood do you enjoy the most?
Use this poll to get an idea of what communities and neighborhoods your followers find the most appealing. This question will help you know which listings to promote on social media based on their location.
Additionally, you will have good data points on where to find listings for your home buyer clients.
2. Which listing would you most want to see in person?
Ask your home buyer followers which active listing they’d like to tour. This poll helps promote your current listings while gathering important buyer preference data. Use professional real estate photos when featuring the listings.
3. Which kitchen is your favorite?
This fun survey helps you understand what kitchen design styles buyers look for in a home. Knowing what buyers want in a kitchen can encourage sellers to make those small, impactful upgrades before they list.
4. What’s more important to you: A big yard or a finished basement
If you want to understand a home buyer’s must-haves, ask ‘this or that’ questions. With the data, you can create custom marketing lists and send personalized listings to home buyers based on poll results.
5. Choose your home type: A condo in the city or a single-family home in the suburbs
This poll question is twofold. For one, knowing your audience’s most voted-for home type can help you discover your niche as an agent. Also, if most of your followers choose a condo in the city, you should win, promote, and show more listings like that.
6. What kind of loan is most appealing?
Discussing loans on your social media pages helps educate your followers and builds credibility as a real estate agent. Additionally, the data collected from this poll can help you create and share educational content about the home-buying process.
7. Are you a first-time home buyer?
It’s important to identify first-time home buyers on your social channels. First-time home buyers are valuable, with a high potential for repeat business.
8. What is your ideal timeframe for purchasing a home this year?
This question helps you see if people on your follower list intend to purchase this year. It also allows you to understand the demand within your local real estate market. Consider creating marketing lead lists based on buyer timeframes as you gather the results.
9. What home design styles are least appealing to you?
Understanding the current design trends and outdated styles allows you to show homes more confidently. Ask this question to improve your interior design acumen.
10. What home design styles do you like the most?
Like the question above, learning what designs are on trend by polling home buyers is a great way to improve your style knowledge. By understanding what a home buyer likes and doesn’t like, you can guide them to the perfect home.
Generate more social media leads with Virtuance
Social media platforms like Facebook and Instagram thrive on visual content. Professional real estate images are proven to capture buyer attention faster. By partnering with Virtuance for your listing photo needs, you can consistently post stunning real estate images on your social media accounts.
Ready to boost your marketing strategy? Schedule a shoot with Virtuance today!
