The holiday season is here! How can you make the most of this merry time?
In this article, we’ll explore seven effective strategies to boost your lead generation efforts and help you rock this holiday season. Let’s dive into the tips and tricks to set you up for success.
1. Send handwritten holiday cards
Handwritten cards give a homey and special touch when you reach out to a potential lead or client. It shows you care enough to take the time out of your day to send a kind message. It’s inexpensive marketing and reminds them you are available for their needs. Write cards in increments of five or ten each day to keep it manageable.
Use Canva or Vistaprint for pre-created Holiday templates that you can handwrite your messages on. Make sure your cards are festive and fun with messages and themes you know your clients love. For a nice touch, you can personally deliver your cards with a warm treat from a local bakery or mail them for efficiency.
2. Deliver thoughtful holiday-themed gifts
Think of what your clients would find useful or thoughtful. They likely don’t need any more mugs or magnet. Try a chip clip or a jar opener with your logo that doesn’t take up space and will actually be used. Find more top Holiday gift ideas HERE.
Depending on your marketing budget, you could create holiday-themed gift baskets with small treats from a local bakery or a gift card to an in-demand restaurant with a holiday greeting.
Text or call in advance to let them know you’re delivering something and ask about their delivery preference. While asking about dropping a gift off, be sure to ask about how things are going and what is new in their lives.
3. Create holiday content with polls and surveys to collect data
People still scroll through social media during the holiday season. Spice up your social media with holiday-themed posts (complete with festive templates) with links to surveys or Instagram polls? The more festive, the merrier!
It doesn’t have to be heavy data, either. You can track user engagement with cute holiday polls about your followers’ favorite staging photos or even their dream houses. You can ask participants follow-up questions related to their answers.
Go all out with a seasonal social media giveaway or simply post a holiday message wishing everyone a lovely season. You can check the engagement on your posts after opening presents.
4. Take a field trip to a new housing development
Why not get the scoop on what’s coming? Newly-constructed homes are certain to attract potential leads, so get an idea of what’s coming before anyone else. You’ll make yourself known to new clients looking to buy a brand-new home. You can also get a head start on writing listing descriptions for the homes.
Grab attention with social media posts and other content related to the new homes. Even if no one is looking to buy at the moment, there will certainly be curious leads in the new year.
5. Ask for reviews
Reviews are a go-to for anyone looking for a service. Ask previous clients to leave a review or a referral. Offer a small token of appreciation in exchange for reviews or referrals, like holiday treats or candy canes.
Once you have a few glowing reviews, spotlight some on your website or social media posts so more people can see what the fuss is about!
While you’re at it, leave a few reviews of local businesses you’ve visited. Building community connections is always a great way to market and establish yourself as a local expert.
6. Build your email list or get one started
Don’t have an email newsletter? It’s time to make one! Email marketing is free and highly effective, so if you haven’t been prioritizing it, turn down time into productive lead generation.
7. Attend in-person or virtual professional events
Take some time to find marketing or real estate events near you or online. Learning never ends, and the real estate market is always evolving. Stay on top by catching up on new trends and information to implement in the upcoming year. You may even make some new connections!
Virtuance keeps your leads warm during the winter!
The cold can’t stop us! Virtuance is your go-to source for professional real estate photography every day and every season. Get access to the best real estate pictures on the market and our Marketing Suite when you make an order, ensuring you have all the tools you need to be a holiday lead generation machine.
FAQ
How can real estate agents generate leads over the holidays?
It is important to connect with people over the holiday season. Express gratitude with cards and gifts. Meet new people by volunteering and participating in community events. Take time to analyze your past year marketing strategy and develop your new year strategy.
How can I use social media for real estate lead generation?
Identify and engage with the target audience on platforms like Facebook, Instagram, LinkedIn, and Twitter. Create content showcasing expertise and listings, optimize posts for lead generation with compelling calls to action, and encourage users to sign up for newsletters or explore the website. Leveraging social media effectively enhances visibility and attracts potential clients.
