Whether you’re a new or seasoned real estate agent, you need to know how to get listing leads if you want to be on top!
While finding and converting these leads can be hard work, utilizing proven strategies to increase your leads will help you stay busy and successful, even as the market changes.
What are listing leads?
Listing (or seller) leads are people looking for representation when listing their homes for sale. It’s been a seller’s market for a while—and while this makes listing leads hard to come by, it’s possible to get your foot in the door and nab these coveted leads if you work strategically to find them.
Why do I need seller leads?
Seller leads are crucial to keeping your business thriving and income flow consistent. As a real estate agent, your time is valuable. It is much easier to take on multiple listings and sellers versus buyers.
Buyers require more time and effort. With a listing lead, your expertise and marketing do most of the work.
Best ways to get listing leads
How can you efficiently gather listing leads to increase your business revenue? We’ve got five tips on how to get listing leads that will work regardless of market conditions.
1. Work expired listings
Unfortunately, many first-time home sellers initially choose the wrong agent. But when the agent fails to sell their home, you’ve got a valuable opportunity to pick up where the last agent left off—with more success!
While you should be sensitive when approaching these sellers, expired listings can be a viable source to find seller leads. Practice with scripts and objection handlers beforehand; doing so will give you a real shot at converting an expired listing.
2. Show off your skills through your website
Many people turn to the internet when looking for products or services, so why would a seller without a preferred agent be any different?
Offer a visually appealing website with information that positions you as a real estate expert. Don’t aim solely to sell yourself! Use language that offers up what you can do for the seller, and they’ll be compelled to reach out to you for more information.
If you keep your website up-to-date and relevant to your target market, you’ll be in good shape to land listing leads.
3. Utilize home valuation landing pages
Many homeowners may not know what their homes are worth. If you can catch a curious one with a home valuation landing page, you might find a potential seller lead on your hook!
You can drive traffic easily through a blog (which has significant lead potential in general) or even through social media posts—get creative and see where it leads you!
4. Network, network, network!
Anyone successful in the real estate sphere will tell you that networking can be an incredibly valuable tactic to secure listing leads.
Build effective relationships with businesses in your community, attend local events, and support community initiatives.
When your connections think favorably of you and refer you to those within their inner circle, you have a valuable treasure trove of leads and potential clients to utilize!
5. Stay active on social media
If you’re not on social media by now, you’re missing out on valuable opportunities to attract seller and buyer leads. Be purposeful with how you present yourself and develop your branding.
Offer up photos and videos with tips for home sellers that will help them sell their homes for top dollar. If you can highlight your expertise in real estate and the market, sellers will contact you to bring your knowledge to their home listings!
How Virtuance can help you attract listing leads
Virtuance offers your listing leads stunning real estate pictures that will help their homes stand out. HDReal® images and high-end marketing enhancements provide your listings with the extra WOW that will help them sell for top dollar—a win for both you and your seller!
FAQ
Yes—these terms are interchangeable, so don’t let them confuse you! A seller (or listing) lead is a person looking for representation to sell their home. Seller leads are critical for a real estate business to find and convert if you want a steady income stream.
It’s a seller’s market! There are more buyer leads, with seller leads harder to come by. However, don’t let this dishearten you—you’ll find yourself securing these valuable leads if you utilize proven strategies and tips.
