As real estate professionals, your website must offer an engaging, interactive environment to turn interested clients into firm leads. In an unstable market, you must utilize every tool possible to attract potential sellers to your website (and, therefore, your business).
That said, it can be difficult to determine what the best tools actually are. In this article, we’ll review what the best tools for providing home valuations and the different methods to provide accurate listing prices quickly to take advantage of hot leads.
Attract seller leads with an online home valuation landing page
One of the most important ways to generate traffic to your website and collect seller leads is through a home valuation landing page. Don’t just rely on your website’s homepage to create leads; studies show that sellers are more likely to input their contact information if they interact with an advertisement or link and are taken to your home valuation landing page.
A landing page is a standalone web page meant to collect contact information (such as a phone number or email address) for marketing purposes. Many potential sellers are directed to a home valuation landing page on real estate websites.
They input their information in exchange for more information on your real estate business’s home valuation services. This is one of the most efficient means of collecting seller leads that may lead to more listings for your business.
Online valuation tools
Online tools such as Outgrow.co are invaluable to your website. These tools synthesize the entered data (such as the property’s address) with information taken from the public records. While not as accurate as the assessment of a qualified real estate professional, these online valuation tools provide a general idea of the property’s worth.
If you are unsure about using online valuation tools on your business’s website, consider the following benefits:
- Free to use
- Regular updates
- Simple to understand
- Offer quick evaluation (rather than a lengthier comparative market analysis)
- It helps you take advantage of seller interest in a competitive market.
Clients are attracted by how simple it is to use online valuation tools. However, once a seller receives a ballpark estimate on how much their home is worth, they will likely contact you for confirmation of their quoted price. This is the perfect opportunity for you to discuss your business experience and plan for selling their home.
Best online valuation tools
There are various free online valuation tools to begin your market analysis or direct your clients towards. For example, the following websites offer tools for free estimates of a home’s value:
- Outgrow.co
- Zillow
- Redfin
- Eppraisal.com
- Trulia
- Homegain.com
- Realtor.com
- RE/MAX
How to provide an accurate estimate of your own
Online pricing tools and home valuation calculators are invaluable in generating seller interest. Still, before listing a property, ensure the price generated by these tools reflects the true worth of the property and market. Learning to estimate exact property values is crucial for any real estate professional.
To calculate accurate listing prices, conduct a thorough comparative market analysis (CMA) for your clients. By comparing active listings, property specs, property tax records, and prior sales, you can spend more time crafting a highly accurate listing price.
Why is accurate pricing so important?
It is crucial for realtors and sellers alike that the listing and sales price reflect the true worth of the subject property. For this reason, online valuation tools and CMAs are essential. These tools benefit sellers by ensuring they do not suffer a loss when selling their property. By building a reputation as a realtor who is efficient in CMA, you will likely attract other clients and grow your business.
Use real estate photos to attract leads
With a competitive market, it’s essential you’re able to attract and convert leads for your listings. With Virtuance’s real estate photography, it’s proven your listings will capture 2x more attention, helping you generate more leads and close more deals.
Our HDReal® images can take your listings and marketing materials to the next level, and with marketing enhancements, 3D tours, and access to the Virtuance Marketing Suite, your listings are sure to stand out from the crowd.
