Have you ever been in a meeting with a potential lead and wished you had something to show, remind you of facts and figures, or refer to as you speak? A listing presentation can do all that and more.
In real estate, listing presentations come into play when agents want to convert leads into listings. Keep reading to learn more about the importance of listing presentations.
What is a listing presentation?
Real estate agents give a listing presentation to potential clients. Traditionally, it is in the form of a PowerPoint or printed PDF at a listing appointment.
Regardless of its format, it is an agent’s first opportunity to demonstrate everything they will do to sell a home.
Why are listing presentations important in real estate?
First impressions are important, and a listing presentation is just that. An excellent listing presentation can turn leads into clients.
As with any interview, you want to put your best self forward. Come prepared with a listing presentation that includes the following:
- Home details
- Neighborhood comps
- Marketing plan
- Examples of similar homes you have sold
How can you prepare for a listing presentation?
Research is an essential part of any presentation. For a listing presentation, real estate agents should research the property first.
Start with a thorough online search to understand the house’s history. When was it built? When was it sold last? For how much was it sold? Make a timeline of the most important milestones.
Also, find out if it’s been recently updated or if any work needs to be completed.
Next, research the neighborhood and local market. Compare comps and statistics to learn all you can about the area. What is the property tax? Does it have an HOA? Does the city maintain the roads?
Knowledge is power, so learn all you can to show off your expertise to homeowners.
What’s in a good listing presentation?
When thinking about the presentation as a PowerPoint or handout, here are the slides or pages you should include:
- Introduction
- Location information with a map
- Comparative market analysis
- Pricing
- Property description
- Photos or videos
- Testimonials or reviews of your business
- Marketing plan
Your presentation can be as creative as you want, but remember to keep it clean and easy to read. Don’t overwhelm each slide with too much information.
Make your presentation stand out with quality real estate pictures
Virtuance offers virtual tours, aerial photos, and professional photography, which are excellent for marketing and presentation materials. Help potential clients see how you stage and present a home by sharing your past work in a beautiful format.
With Virtuance photography, you’ll ensure you’re putting your best foot forward to win more listings.
FAQ
Yes! If you are taking listing appointments with potential clients, then you should be prepared with a listing presentation. Beat out your competition with a well-researched plan to sell the property.
A listing presentation demonstrates your abilities and knowledge. It’s a key way to show the client what you can do rather than just talk directly to them during a meeting. Remember, some people are visual learners and need more than a spoken pitch.
