March Madness isn’t just for basketball—real estate can feel just as competitive. The best agents know that a great marketing strategy is like a great game plan: it takes preparation, teamwork, and the right plays to win. Here’s how to make sure your listings dominate the competition.

The full-court press: why a strong marketing plan matters

A team without a strategy won’t make it past the first round. The same goes for real estate marketing. Without a solid plan, listings get lost in the noise.

A winning approach requires:

  • Fast Break Execution – Listings need to go live with eye-catching visuals.
  • Defensive Adjustments – Adapt marketing based on market trends.
  • Team Coordination – Agents, photographers, and marketers must work together.

The final four: must-have marketing moves for real estate success

1. A slam dunk first impression with pro photography

In real estate, buyers judge a home in seconds. High-quality listing photos ensure your property doesn’t get benched before a showing. Additionally, homes with professional photography sell faster and for more money—don’t risk the DIY approach.

2. Use a fast break to get more eyes on your listings

Speed and visibility are everything. Maximize reach by:

  • Syndicating listings across multiple platforms.
  • Using Zillow 3D Home® Tours or Matterport tours to boost engagement.
  • Incorporate community marketing into your listings to sell the property’s greater area—you’ll need a full team of visuals to help sell your listings.
  • Posting listing highlights on social media with eye-catching visuals.

3. Leverage team effort with video and floor plans

Video tours and floor plans help buyers visualize the space, making them more likely to book a showing. Listings with videos can receive up to 403% more inquiries than those without!

4. Take the championship play with strategic marketing follow-up

Winning doesn’t stop at the first offer. Keep the momentum going by:

  • Running targeted email and social media ads.
  • Engaging potential buyers with virtual tours.
  • Providing additional visuals like virtual twilights to create emotional appeal.

The final buzzer: time to execute

A strong real estate marketing strategy doesn’t happen by chance. The best agents have a game plan, execute it well, and adapt as needed.

Find your team MVP in Virtuance

When it comes to real estate marketing during this season of March Madness, Virtuance is the MVP you need to avoid an upset and win more listings. Our stunning HDReal® photography, immersive 3D tours, floor plans, video solutions, and more ensure your listings stand out, attract more buyers, and sell faster.

Don’t leave your success to chance—put a championship-level marketing strategy in place with Virtuance and start winning more deals today. Book your shoot today!

FAQ

Listings with professional photos attract more views and sell faster than those with low-quality images.

Video tours help buyers visualize the space and increase engagement, leading to more inquiries.

Use multiple listing sites, social media, and virtual tours to maximize visibility.

Skipping high-quality visuals—buyers won’t engage with listings that don’t look appealing.

Focus on professional photography, video, syndication, and follow-up marketing to stay ahead of the competition.