A real estate bio is a crucial way to summarize your skills and achievements. A well-written real estate bio also allows home sellers and buyers to understand who you are better. It is essential to represent yourself and your listings professionally and attractively. Professional photography is crucial to stand out in your market.
Here are our best 5 tips for creating a professional real estate bio:
1. Tell why/how you chose real estate
Your potential clients want to know that you love real estate and why. A real estate bio is a great place to share this story. Even if you’re a new agent, your background and path to real estate may help you connect with potential clients. New agents should express that because you are a new agent, you’re an agile go-getter willing to go the extra mile for clients.
Additionally, when describing how you got into real estate, you can highlight previous careers that enhance your position as a real estate agent. For example, if you used to be an accountant, you’re great with numbers! Or, say you used to be an event planner… you’ve got great attention to detail. Wherever you were before real estate, there’s a story worth telling.
2. Highlight your industry accomplishments
After you share why and how you chose real estate, you’ll want to highlight your accomplishments as a real estate agent. Here are some noteworthy accomplishments: if you closed quicker than any other agent in your farm area, sold a listing above area comps if you are the top agent at your agency, etc.
Again, if you are a new agent and are still working on building your brand/career as a realtor, you can still highlight accomplishments. Look to your agency and highlight the accomplishments your agency made as a team over the last year. This is an excellent way to fill in that part of your real estate bio until you close some deals of your own!
3. Showcase your love for the community
In this part of your real estate bio, let readers know what you enjoy about the area you service. If you’ve lived in your community for a long time, mention your community connections, like where you went to school, your favorite restaurants, the parks you visit, and so on.
Your clients want to know that you advocate for the community they are buying/selling in. According to Paperless Pipeline, this will allow you to build stronger long-term relationships with your clients.
4. Format your bio in the third person
A real estate bio written in the third person offers a professional and unbiased impression of who you are. If your bio is currently in first person, it’s easy to switch it over. Additionally, you can sprinkle in some social proof with quoted testimonials about your services. These can be in first person to help break up the formatting and add more personalization.
5. Address pain points and include your solution
Like a listing presentation, address potential pain points your potential clients may face. This is an effective way to help buyers and sellers relate to your bio. You can include pain points like the stress of picking a realtor, moving/finding a home in a competitive market, the fear of not selling at a high enough price, and so on.
After you mention the pain points, include your solutions to the problems. This shows that you understand their stresses and fears while showing your confidence in addressing those issues.
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