Despite significant changes in the industry, professional real estate photography remains essential. As technology evolves, real estate agents have adapted their marketing strategies, incorporating virtual tour solutions like Matterport and 360-degree panoramas to showcase properties. While virtual 3D tours provide an immersive experience, real estate photography remains the foundation of any effective marketing strategy.
Below are a few reasons why real estate photography still reigns supreme for agents today:
Real estate photography is featured first
According to NAR, “Professional listing photos have been shown to attract more views, generate greater buyer interest, help homes sell faster, and at higher prices”. Most third-party listing sites allow virtual tour integration, however, the first thing a buyer will see is an image. This featured listing image allows homebuyers to quickly see the look and feel of the home before clicking through to the listing and it must catch their eye.
Usually, the featured real estate image will be the front exterior of the home. This is one reason why you should continue using real estate photography as your main visual marketing resource.
Listings images are easily shareable
When buyers are searching for their new home, they will spend a lot of time viewing real estate photography, 3D tours, and any uploaded videos of the listing. Additionally, homebuyers will want to share the listing with friends and family or between themselves.
Homebuyers can share links to the listing or links to the virtual tour. Most of the time, it’s easiest to share an image of the listing. This is especially helpful for when buyers are discussing specific rooms. A real estate photographer will capture multiple angles of each room. This allows viewers to easily understand the layout and functionality of the room.
Real estate images can be virtually staged
Real estate photography is versatile. If you believe virtual staging would enhance your listing, professional real estate photography will benefit you. With real estate images, you can easily have virtual staging added after the photographer shoots your listing.
Real estate photography that has virtual staging is easily shareable and is a great candidate for that featured image we talked about earlier.
Twilight real estate photography stands out
When you hire a real estate photographer, you may have the option to order a twilight photography shoot. The real estate photographer will come photograph your listing at the best time of day when the sun begins to set, which allows for beautiful cotton candy skies and perfect interior/exterior lighting.
Additionally, if you aren’t interested in the time constraints and higher costs that come with twilight photography, you can always look into virtual twilight images.
A listing with twilight photography will stand out among a wall of daylight listing images on your local MLS or third-party listing sites.
Up your real estate listings with Virtuance
Ready to take your real estate marketing to the next level? At Virtuance, we specialize in professional real estate photography, immersive 3D tours, and stunning virtual staging that will make your listings stand out. Whether you want to capture eye-catching twilight shots, showcase every detail with a 3D tour, or virtually stage an empty room to help buyers envision their future home, we’ve got you covered.
Don’t settle for average – make a lasting first impression with high-quality visuals that sell. Reach out today to learn more or schedule your next shoot!
FAQ
Yes, it’s recommended to clean and declutter all spaces, depersonalize rooms, and enhance curb appeal. Proper staging ensures that the property looks its best in photos and virtual tours.
Absolutely! Professional real estate images are versatile and can be used across different platforms, including social media, MLS listings, and print marketing materials.
Turnaround times vary, but with Virtuance, you can typically expect delivery the next day!
