Professional real estate photography requires skill, technical know-how, and a keen eye for detail. A well-executed photo shoot can make all the difference in how a property is perceived on the MLS, Zillow, or Redfin. Before a listing goes live, professional real estate photographers ensure every shot showcases the property in its best light.
Understanding the Art of Real Estate Photography
We spoke with three Virtuance real estate photographers to get their insights on what it takes to capture stunning listing images.
Jess J.: From Weddings to Real Estate Photography
Background: Jess transitioned from wedding photography to real estate photography after 12+ years in the industry. She loves the flexibility and creativity that come with photographing homes.
Why Real Estate Photography?
“I love the freedom of setting my schedule and making a living doing what I’m passionate about. Plus, I get to meet amazing people along the way!”
What Makes Real Estate Photography Unique?
“Unlike wedding photography, real estate photography allows for more control over the shot. The home won’t move or complain about flyaway hair! Working with Virtuance has also refined my skills, making me a much better photographer.”
Essential Gear for a Real Estate Photo Shoot:
- Wide-angle lens
- Camera
- Tripod
- Business cards and brochures
- Lens caps and cleaning cloths
Top 3 Strategies for Capturing the Best Listing Photos:
- Introduce yourself to the homeowner or agent.
- Shoot exteriors first, then move indoors.
- Scan the space for distractions (e.g., dish soap, towels) before starting.
Key Advice for Clients:
“Preparation is key! Providing lockbox codes and gate access ahead of time ensures a smooth shoot.”
Why Virtuance?
“Virtuance truly supports their photographers, providing excellent training and a streamlined process to ensure high-quality real estate photos.”
Daniel R.: From Wildlife to Real Estate Photography
Background: Daniel’s passion for photography grew from his father’s career in the industry. Before joining Virtuance, he specialized in inventory and wildlife photography.
Why Real Estate Photography?
“I love meeting different people and seeing incredible homes every day. It’s also rewarding to reduce some of the stress that comes with the home-selling process.”
How Is Real Estate Photography Different?
“Unlike nature photography, where you work with what’s there, real estate photography allows you to control the environment—adjusting lighting, moving furniture, and composing the perfect shot. Virtuance’s HDReal® image processing ensures consistently bright and vibrant images.”
Essential Gear for a Real Estate Photo Shoot:
- Wide-angle lens
- Tripod
- Panorama head for 360 shots
- Laptop for immediate uploads
Top 3 Strategies for Capturing the Best Listing Photos:
- Focus on highlighting the space, not the items within it.
- Small adjustments matter—moving back just an inch can make a big difference.
- Prioritize efficiency over speed for quality results.
Key Advice for Clients:
“Less is more! Decluttering and cleaning a home before the shoot makes a significant impact. Virtuance provides a pre-shoot checklist to help agents and sellers prepare.”
Why Virtuance?
“Virtuance operates like a well-oiled machine. Shoots are scheduled seamlessly, and their team handles post-processing, ensuring every image meets high-quality standards.”
Amanda E.: A Passion for Photography and Real Estate
Background: Amanda, a certified professional photographer, specializes in real estate, pet, nature, and portrait photography. She owns Stone Studio Concepts and is recognized with multiple photography awards.
Why Real Estate Photography?
“I love capturing different home layouts and showcasing spaces in their best light. The process offers both structure and room for creativity.”
How Is Real Estate Photography Different?
“Unlike portrait photography, where you manage a subject’s insecurities, homes follow a process that ensures stunning results. Virtuance’s structured approach has been invaluable in refining my techniques.”
Essential Gear for a Real Estate Photo Shoot:
- Canon 5D Mark II
- Wide-angle lens
- Adjustable FotoFans rail
- Tripod with ball head and quick release
- Backup batteries and cleaning tools
Top 3 Strategies for Capturing the Best Listing Photos:
- Incorporate the third wall for depth and perspective.
- Adjust tripod height appropriately for each room.
- Keep vertical lines straight for a polished look.
Key Advice for Clients:
“Real estate photography is a skill that takes time to master. Trusting professionals ensures the best results for your listing.”
Why Virtuance?
“Virtuance’s onboarding process was exceptional. They take the time to meet photographers in person, ensuring high-quality and consistent results for every shoot.”
Why Choose Virtuance for Your Real Estate Photography?
Virtuance is a leader in professional real estate photography, offering high-quality marketing tools to help listings stand out. Their award-winning services include:
- Best Places to Work (Denver Business Journal, 2016 & 2018)
- Best of Houzz Customer Service (2018)
- Top 60 Real Estate Marketing Blog
- Inc. 5000 Fastest Growing Companies
Ready to elevate your listings with professional real estate photography? Contact Virtuance today and make your property shine!
FAQ
A real estate photographer captures high-quality images of properties to help them stand out in listings and attract buyers.
Professional photos make listings more appealing, leading to faster sales and higher offers.
Key skills include photography, composition, lighting, editing, and an understanding of real estate marketing.
