Social media managers can be great assets for real estate agents looking to improve their social media presence across popular platforms. However, are their services really needed to elevate your socials?
Keep reading to learn what a social media manager does and get a detailed look at some pros and cons of hiring one for your business—then check out our list of the best social media platforms for real estate agents as you look to grow your social presence!
What does a social media manager do?
A social media manager is in charge of representing your brand across various social media channels. Social media managers create and implement a social media strategy to increase your followers, implement social campaigns, and produce high-quality content and posts.
They also have a keen understanding of social platforms, with a talent for writing, editing, and posting content. This makes them invaluable to brands and businesses looking to grow their online viewership and business.
How to decide whether social media management is needed
Wondering if hiring social media management is right for you? Be honest with yourself regarding your adeptness and understanding of the social media scene. Are you on top of posting regularly and responding to comments? Are you full of fresh content ideas and can execute them on time?
Suppose you struggle with these sorts of things—or social media in general—but realize the importance of it in today’s digital age. In that case, you may benefit from hiring a social media manager or management firm. However, you should consider the pros and cons of hiring one before you make any decisions!
Pros of hiring a social media manager for real estate
Pros of hiring a social media manager for your real estate business are plenty, but we’ve dove into detail with our top three down below:
Expertise
Just as you are (or aim to be!) an expert in real estate, social media managers are experts in all things social media. Partnering with an expert will give you better leverage over social media platforms. It will also allow you to tailor a social media strategy that aligns with your real estate business goals.
Just as we’ve encouraged you to leave real estate photography up to the pros, there is some merit to considering what a social media expert will bring to your table.
Consistency
Staying consistent on social media can seem like a struggle, especially when juggling many other aspects of your business.
A social media manager’s sole job is to create a consistent social presence online for you. They will stay on top of posting regularly, interact with potential clients, and keep you at the front of your follower’s minds with consistent posts.
Time-saving
As mentioned earlier, you’re likely juggling various aspects of your real estate business to stay at the top of your game. While it is a part of your job to wear many hats, passing the social media hat to a professional will save you time that can be invested elsewhere, such as connecting with clients via text, email, or phone—or showing them properties! Time is valuable, and delegating social media duties to experts can be a smart business move.
Cons of hiring a social media manager for real estate
As with anything else, if there are pros, there will be cons! Here are the top three cons we believe you should consider before you hire a social media manager:
Cost
Social media managers don’t come for free! You’ll likely be dipping into your marketing budget to afford one, so you’ll need to consider your business finances.
Are you just starting out as a real estate agent as opposed to being a more seasoned and established agent? You might want to take a few social media courses to save money on your marketing efforts instead of hiring a manager.
Lack of control
If you’re a real estate agent who needs help letting go of the reins and allowing others to help you, then a social media manager might not be right. You’ll need to trust that a social media manager has the experience and expertise to elevate your social media presence across various channels.
If you can’t trust and allow them to work their magic due to a fear of lack of control, you and your newly hired manager will feel frustrated.
Personal touch
Personal touch in real estate—especially on the marketing side of the business—can enhance your overall brand and business. Leaving your social media channels in the hands of a manager means that, ultimately, someone else is representing your brand.
If you’re still set on hiring a manager but want a more personal touch to your social channels, be hands-on and clear about how you’d like to see your business represented across social media. Hiring a manager doesn’t mean they’re running a one-man show! Collaboration is often the key to success in this side of the business.
How real estate photography enhances your social media
Looking for ways to make your social media posts attention-grabbers? Consider using professional real estate photography across your channels! Virtuance offers beautiful HDReal® images, aerial photography services, and marketing enhancements to help you up your social media game. If you want to outshine your competitors on social media, trust Virtuance to help you shine the brightest!
