In 2022, a Realtor’s online presence is more important than ever. Most homeowners seek out information on prospective homes before ever meeting any real estate agents in person. Therefore, up-to-date, professional headshots are crucial for any real estate business to attract potential clients.
Real Estate Headshot Tips
Anyone can take great real estate headshots with the right tips. That’s right, even if you are uncomfortable in front of a camera. If you hire a professional photographer, they will likely point you to happy clients. That way, you can look at other real estate agent headshots to get some ideas before your photoshoot. Your professional photos are part of your real estate marketing strategy. As a result, they can serve as a sort of “business card” when it comes to your business’s branding. Consider the following information to make the most of your real estate team’s photo shoot.
Choose the right attire
It is essential that your outfit showcases your professionalism and is appropriate for a professional photo shoot. For example, dark, solid colors often look more reasonable than loud, colorful patterns in headshots. Additionally, it would help if you considered your hairstyle and jewelry.
Consider the background
While you are the focus of your headshots, the right background can make all the difference in the overall impression of your photos. Consider taking pictures inside the types of homes you will be selling, in front of attractive natural landscapes or edgy, modern backdrops.
Choose your pose (and practice before the shoot!)
One of the main reasons many people are apprehensive about having their photos taken is that they are unsure what pose they should strike. Before your photoshoot date, consider taking practice photos of yourself to see how you appear in the final product.
Take both individual and group photos
Make the most of your scheduled photoshoot by building up a collection of team photos alongside your individual realtors’ headshots. Group photos can help establish your real estate company as a cooperative team to prospective clients.
Consider including lifestyle shots
In contrast to more posed, professional headshots, lifestyle photos are more spontaneous and candid. These photos can showcase more of your personality and interests. When scheduling a photo session, making time for one or two lifestyle photos can help add diversity to your professional photography portfolio.
Have your photos edited by a professional
Before posting any photos online, it is vital to have them professionally edited. Photographers may offer this service, but if they do not, find an editor to ensure your headshots and group photos are clear, polished, and ready to post.
Social Media Posts
Are you looking to up your social media post game? Professional headshots and group photos aren’t just for resumes and business cards; incorporating your professional photos into your real estate business’ social media presence can help your followers get to know you and your team. You can even start a mini real estate marketing campaign that introduces prospective clients to your team!
Consider the Target Audience
Your team’s headshots and team photos should reflect not only your personality but the types of homes you are selling and the prospective buyers you are trying to reach. For example, a Realtor selling downtown apartments to millennial renters should consider aiming for a youthful, innovative, and energetic approach to their real estate headshots.
In contrast, a Realtor mainly selling homes to families or older adults in the suburbs may opt for a more familiar, home-y, and domestic setting for their photoshoots. Consider adjusting your attire and background to a more natural, approachable look for those selling properties in rural communities.
