Tools, Books, and Strategies Used by Top Real Estate Agents
We asked hundreds of real estate professionals about their habits, marketing strategies, and real estate marketing tools to be successful both professionally and personally. This content is a summary of those responses.
Whether you are a new real estate agent or a seasoned Realtor, the following information can help you develop real estate marketing ideas to capture potential leads, both potential buyers and potential sellers.
Real Estate Marketing Tools
Professional Real Estate Photography
There’s no question that professional photography continues to be one of the top real estate marketing tools used by real estate agents. 86% of respondents said they currently use professional images in their marketing stack. Not only is professional photography cost-effective, but it is also the most critical element for all other marketing material.
You can use professional photography on your social media platforms to increase your exposure to potential customers. To increase your web presence, make sure to pair professional images with relevant content on your social media posts. Social media is a great way to network and find a potential client. Make sure that your social media channels are up-to-date and use professional images.
Additionally, professional real estate photography results in more showings, more offers, and higher sale prices.
3D Tours and Virtual Reality
Although virtual reality and 3D tours are still popular buzzwords in the real estate industry, the fact is that many real estate agents are not using this technology. However, a growing number of real estate companies now embrace digital efforts as part of their real estate marketing plan. Therefore, 3D tours can be a powerful tool to attract qualified leads. You can use 3D tours in email marketing campaigns, on your social media accounts, and for other real estate marketing efforts.
Virtual Staging and 3D Walkthroughs
There are not many tools that the majority of marketing professionals are looking to add, according to our 2018 survey. However, virtual staging is becoming a sweltering tool that agents look to make their listings stand out. Search ads and 3D Walkthroughs round out the top 3 marketing tools that real estate professionals want to add to their real estate marketing strategy. However, unless the price and time commitment decrease for these tools, adoption rates will continue to be low based on our feedback.
Lead Generation and Referral Tools
61% of respondents said that increasing referrals was the #1 marketing tool they wanted to know more about. With referrals still being the most crucial lead generation tool for agents, you mustn’t be putting your efforts on autopilot. A quarterly postcard doesn’t cut it: sorry, folks!
To increase referrals, you need to provide value to your previous clients. Be proactive with showing them that you appreciate their business. Host events, send handwritten notes, or provide a tool like Homebot to offer them crucial ongoing content.
Listing Presentations
Your listing presentation can make or break your chance of winning the listing. Make sure you’re adding this content to your presentations and presenting with your best foot forward. Showcasing your professional photography throughout the exhibition should be your #1 priority as humans are visual thinkers. Additionally, a listing presentation will reinforce that you are an expert in the real estate business and want to ensure their home is marketed with the highest quality tools. Want to learn more about marketing tools for agents? Keep reading!
Continue on to Tools of Real Estate Titans Section 2: Tools of the Trade –>
