No two real estate agents are the same—and while variety is never a bad thing, there are several essential services that every real estate agent should offer to provide the best service for their clients.
What services will help you support your clients, elevate your business, and recommend you as your area’s best real estate agent?
Keep reading to learn about five important services offered by real estate agents—and how they can help you grow your business.
Services offered by real estate agents
Real estate agents typically offer many different services outside of helping a client to buy or sell a home.
Some help clients stage their property, others help real estate investors locate lots for sale to build on, and others help clients get started with rental and investment properties.
What services are universal and important to almost every client?
We’ve compiled a list of five services that all real estate agents should offer.
1. Marketing
This may seem obvious, but don’t underestimate how essential marketing efforts are to home buyers and sellers.
You can’t just list a client’s home with some photos and hope for the best! Consider utilizing social media sites such as Facebook or Instagram to boost your digital marketing and advertising efforts.
A single-property website is also a great way to showcase photos, videos, and more. These sites can help give a listing added exposure, create buzz, and increase the likelihood that a home will be quickly swept off the market.
2. Professional real estate photography for listings
Professional photography can take a great listing and turn it into an extraordinary one! You want to capture and keep a buyer’s attention, so working with a professional photographer that provides consistent, high-quality photos will elevate your listings in a way that’s worth every penny.
We encourage you to put down the iPhone and let the professionals handle this one—once you see what lighting, technique, and expert editing skills can do for your client’s listings, you’ll never go back!
3. Negotiation
You want to be well-versed in the art of negotiation, as it can often make or break deals.
Negotiations aren’t simply about the price of a home—they’re about closing dates, costs, inspections, repairs, or even dealing with multiple offers!
Read up on negotiation tactics, offer transparency to your clients, and show up with a pleasant and kind demeanor during this process. It will go a long way for both you and your clients!
4. Education
You’ll provide value to your clients by educating them throughout their buying or selling process. This is more than just helping your clients sign their paperwork so you can be on your way!
Educate them on each step of the buying and selling process. The more they understand, the more at ease they will be with you while you work to sell or help them buy a home. An empowered, confident client is a happy one!
5. Virtual tours and open houses
The world looks different after COVID-19, and while most of us have resumed in-person tours and open houses, there is still an ongoing demand for virtual gatherings.
Offering virtual tours and open houses to your clients will cater to busy and hectic homebuyer schedules, allowing them an easy and straightforward way to view a prospect on their own time! Time is valuable, and your clients will appreciate you more when they see that you respect this.
How Virtuance can help boost your offered services
We understand how important it is to elevate your property listings, and we can take them to the next level with our professional photography services.
Our HDReal® images, virtual open houses, and 3D tours help your listings outshine the rest. We also provide marketing enhancements to help you sell your property listings quickly and for more money!
FAQ
Yes! Services such as marketing, professional photography, and educating your clients on the buying and selling process are invaluable to you as an agent. They will take your real estate prowess to the next level and leave your clients—both buyers and sellers—better than you found them.
