TikTok is the newest social media platform that is grabbing the attention of all age groups and demographics. Similar to Vine (RIP), TikTok is a video creation and sharing app where users can easily make and post video content with music, voiceovers, and eye-catching transitions.
If you don’t know much about TikTok other than young people showing off odd robotic dance moves, you may think it’s not worth your time. But, it turns out, TikTok is for everyone, and with a bit of creativity, you can grow your real estate business through this channel. Real estate agents like you generated leads and created more brand awareness with the help of TikTok – and you can do it too.
We’re going to look into why you should be on TikTok and how to find inspiration to help you create engaging real estate videos, which will lead to a whole new group of potential clients.
Why you should be on TikTok
TikTok is one of the fastest-growing social media platforms globally, with an estimated 1 billion active monthly users. There are an estimated 130 million active monthly users in the US and over 200 million app downloads. In fact, TikTok is the most downloaded app across all devices, and users spend an average of 52 minutes a day on the app.
If those stats don’t convince you that you need to post real estate videos on TikTok, maybe these next few will. Nearly 60% of TikTok users are over 20, and we know that the average first-time homebuyer is around 33 years old. While half of that 60% is between 20 and 29 years old, 16.4% are 30-39 years old. Based on these statistics, it’s very likely that you will reach many potential first-time buyers on TikTok.
Lastly, the engagement on TikTok is unparalleled. Here’s an example of the difference in engagement between Twitter and TikTok:
“Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views (off 45 million followers). The video on TikTok got 71 million views (off 5 million followers).”
The TikTok stats mentioned above were sourced from Wallaroo.
Real estate agents winning at TikTok
Let’s take a look at the real estate agents and their videos that crush it on TikTok.
Tat Londono Real Estate Coach is a real estate coach and investor who crushes it on TikTok. They have 1.8 million followers and 24.1 million likes.
Tat posts fun and engaging videos that provide educational tips about the real estate industry.
To give you an idea of engaging video content, here are @tatlondono‘s top TikTok videos:
Atlanta REALTOR Glennda Baker LeBlanc has 340,000 followers and 4.3 million likes. She styles all of her videos the same way for brand consistency. In fact, her videos gained significantly more views once she created a consistent style.
Her videos are informative and raw. They target buyers and sellers.
Here are some of @glenndabaker‘s most popular TikTok videos:
- Worst home in the best neighborhood
- Best investment in real estate – older homes
- I made 137K on one sale!
Jared Kirkwood is a Melbourne-based home advisor. He has 602,500 followers and 5.1 million likes. Jared’s videos are on-trend and funny. Popular songs accompany the videos to boost user engagement.
Here are a few of @jaredwkirkwood‘s top TikTok videos:
- Build vs. Buy – “The Real Sorority Check” song
- How to build a house in your 20s – “Pump up the Jam” song
- Gen Z home builder – “Killing me softly with his song (remix)” song
Where to find video inspiration on TikTok
There are several places to find inspiration for your real estate TikTok videos. Like Instagram, your TikTok account will curate trending, and like-minded videos to your discover feed. The discover feed is an excellent place to start as that feed shows popular and engaging videos in your niche and videos that are trending platform-wide.
TikTok’s discover feed allows you to search by hashtag, song, keyword phrase, and user. It also provides suggestions for trending hashtags and songs. Utilizing this tool is the best way to find inspiration for your own real estate videos.
TikTok real estate video ideas to get you started
If you’re experiencing writer’s block or some slight stage freight at the thought of creating and filming a video, consider these real estate video ideas to get you started:
Listing Highlights
Create a TikTok video of the best features in your listing. This video can be audio of you speaking about the feature and showing it on the camera. Or the video can have music, and you can do a slow pan of the space.
Another popular video style for interior spaces on Instagram Reels is capturing brief aesthetic shots of different parts of a home with the song “wildnsoulss original audio”. Consider creating this same style video for TikTok to promote your listing.
Tip of the Day
If you want to go all-in on TikTok, find a video style you can post every day. You can film several of these videos in one sitting and post them daily to maintain healthy engagement for your page. Offer quick real estate tips to home sellers and home buyers. Keep these TikTok videos short and straightforward.
Comedic Relief
Real estate transactions can be emotional, overwhelming, and, let’s face it, daunting. So try adding some humor to your page with TikTok videos that poke fun at real estate.
They can be about the funny real estate agent habits or buyer dos and don’ts before closing.
Tell Me Without Actually Telling Me
This trending video is a fun one for many professionals. In the TikTok video, you’ll either say or have text on the screen that says, “Tell me you’re a real estate agent without telling me you’re a real estate agent.” The following clip in the video will be of something in your day-to-day life that clearly shows you’re a real estate agent. Here’s an example.
TikTok is a powerful platform for real estate professionals who want to grow their brand and reach a new audience. Once you sign up and get the hang of creating video content, you’ll see all of the benefits this social media channel can offer!
