Valentine’s Day is coming, and it’s the perfect time of year to show your clients how much you appreciate them.
If you put your heart into your real estate marketing plans, you will generate more leads and close more deals.
Your efforts will be admired as you play Cupid to your clients and their dream homes! And if you’re looking for an easy way to spruce up your social media for Valentine’s Day, check out our free templates!
5 Ideas for Valentine’s Day Real Estate Marketing
People feel more connected to you and your brand when you open up and share more about yourself. Take advantage of this loving season by implementing these five ideas into your Valentine’s Day real estate marketing plans.
1. Real estate Valentine’s Day cards
Everyone likes to feel special around Valentine’s Day. Bring that nostalgic feeling to potential clients by leaving a traditional Valentine’s Day card in their mailboxes.
It can be as simple as attaching your business card or an open house invitation to a heart-shaped card. You can distribute these before the big day to build excitement.
2. Valentine’s Day pop-bys
Attach a sweet treat to your usual business cards to take them to the next level. These small gifts are called “pop-bys,” with the idea that you’d pop by homes to deliver them. You could also leave them in mailboxes or distribute them at community events like fairs and shows.
Other fun ideas for Valentine’s Day pop-bys are a bag of popcorn, mints, or a small kitchen utensil with your information and message attached.
3. Love-themed open house
Consider having a Valentine’s Day open house. You can decorate with red hearts and roses and put on a background Valentine’s Day playlist to warm people’s hearts.
Associating an open house with good memories is a great way for people to picture themselves in their future homes. Remember to nurture any open house leads with a follow-up email.
4. Community involvement
Partner with a local business to engage your clients while making connections within the community.
You could hold a raffle for a romantic dinner for two or have a giveaway for a fancy food or wine basket. Show your passion for helping others by sponsoring a “Share the Love” blood drive. Have children at a local school create valentines for seniors at a local retirement home and hand-deliver them.
The more involved you are, the more people will think of you when it’s time to buy or sell.
5. Social media posts
With so many people spending a large part of their days online, it’s a good idea to post consistently, especially for holidays and special events. Valentine’s Day real estate social media posts with a themed quote or fun survey will attract potential clients.
Create images with conversation hearts that say real estate phrases like “close the deal,” “dream home,” or “refer me.” These are super cute and are sure to put a smile on anyone’s face. You could also use Valentine’s Day templates to spruce up your posts.
Show your listings love with professional real estate photos
By using Virtuance’s professional real estate services year-round, you can make your listings shine. Our professional real estate photography, including aerial photography and 3D tours, are attractive and will help you to convert more leads. When potential clients need an agent, they’ll soon say “Be Mine” to you!
